Schwarzkopf Professional announces the relaunch of its iconic IGORA lifting and lightening range, powered by a new and improved Schwarzkopf Bonding Technology.
The upgraded formulas span IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights and IGORA VARIO BLOND, delivering uncompromised lift, precision and creative freedom, while protecting the integrity of the hair throughout the colour process.
This relaunch marks a significant milestone for the brand. Ten years ago, Schwarzkopf Professional set a new industry standard for hair protection during lifting and lightening services by becoming the first professional hair brand to integrate bonding technology directly into colour formulations. A decade on, this pioneering technology has been refined, backed by over 15 years of scientific research, more than 20 patents and thousands of application tests.
The new Schwarzkopf Bonding Technology creates a protective layer around the hair bonds during the lifting and lightening process, helping to minimise hair breakage while maintaining the same trusted performance professionals expect. Combined with improved Anti-Metal Technology, the updated IGORA formulas ensure a more controlled, reliable and precise colour result, even on challenging bases.
Each product within the relaunched portfolio has been elevated to meet the demands of modern colour services:
- IGORA ROYAL Highlifts offer up to five levels of lift with improved neutralisation, more even results and enhanced bond protection, plus two new shades.
- IGORA ROYAL Fashion Lights deliver lift and colour in one step, with intense contrast, exceptional luminosity and improved bond protection for confident creative work off-scalp, plus one new shade.
- IGORA VARIO BLOND lighteners provide up to eight levels of lift, suitable for all techniques, with clean lightening results and strengthened hair integrity.
Designed to support salon businesses, the relaunched IGORA range helps colourists to confidently deliver trend-led, bespoke looks, including multi-tonal services such as Polychrome, without compromising hair quality.
Corinna Juergens, Senior Trade Marketing Manager at Schwarzkopf Professional says: “Being the first to integrate bonding into colour was a defining moment for us as a brand, and ten years on, we continue to push the science forward. With the upgraded IGORA portfolio, we’re giving colourists the confidence to lift, lighten and create with precision, performance and protection.”
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