Often, it’s hairdresser influencers that are driving future colour trends; it’s these looks that catch clients’ attention on social media, and it’s likely the next colour service they’ll be asking for in-salon!
Understanding the importance of social media and the influence ‘digital’ has within the hairdressing industry, Schwarzkopf Professional continuously strive to bring you the latest trends and the techniques to create them before they happen. This is why Schwarzkopf Professional place great importance on co-creation, and why the brand opened the doors to their exclusive IGORA ROYAL colour labs for the IGORA #RoyalTakeOver.
Throughout 2018 the IGORA #RoyalTakeOver sees three of the most inspiring digital hairdressing influencers team-up with three of the world's leading session colourists. In January, the IGORA #RoyalTakeOver bought us DUSTED ROUGE, where UK-based, Schwarzkopf Professional Colour Ambassador, Lesley Jennison (@lesleyjennison) and Brazilian Colour Specialist, Jean Philippe Santos (@phjean) joined forces to reinvent red. Now the IGORA #RoyalTakeOver co-creation story continues with DISHEVELED NUDES; a collection of new nude tones that push the powdery colour palette to the edge by adding contrast and character...
It’s their signature. Our shades. Your colour.
IGORA #RoyalTakeOver DISHEVELED NUDES
DISHEVELED NUDES has been co-created by Australia-based, International Schwarzkopf Professional Ambassador, Matt Clements (@mattclements_colourist) and Spanish Colour Visionnaire and member of X-Presion, Jorge Cáncer (@expresioncreativos). Their combined inspiration and creative process allowed them to develop a new take on nude tones: vanguard nuances with tarnished blues and greens full of character keep the shades strong and edgy, yet still soft at the same time... a perfect take on the modern nude.
Looks and Services: DISHEVELED NUDES
This IGORA #RoyalTakeOver colour collection offers six subtle and disruptive DISHEVELED NUDES shades, from powdery blondes and pastels to darker, shadowy tones. Plus, with the new IGORA #RoyalTakeOver Pastelfier the tone directions can be diluted for endless creativity!
Two new in-salon colour services have been developed to create the key looks:
Vanguard Pixel Nudes – Jorge Cáncer’s signature look
A head-turning ‘go-viral’ look, created with the Organic Pixel Technique; a soft base colour, sliced with green and purple tonal placements, forms sharp, graphic lines for added dimension and texture.
My vision is nude tones 2.0! Soft hues are broken-up with greenish and purplish tones for head-turning looks. A perfect colour mix for my signature pixel colouring technique. – Jorge Cáncer
Vanguard Shadowing Nudes – Matt Clements’ signature look
This look is soft with an edge, thanks to the Organic Shadow Technique; dusted blue and pink pastel tones contrast against rich gold hues, adding depth and character for a multi-tonal finish.
I wanted to create an edge to the nude tones by adding contrast and character. We created soft yet vanguard nuances, that are incredibly wearable at the same time. – Matt Clements
IGORA #RoyalTakeOver Community
Join the trendsetters and be a part of the IGORA #RoyalTakeOver community via www.igoraroyaltakeover.com – understand the colourists creative processes and the stories behind the shades, plus learn the techniques directly from the influencers with tutorial videos!
All IGORA #RoyalTakeOver looks will be featured in Schwarzkopf Professional’s 2018 Essential Looks Collections plus via Schwarzkopf Professional’s social media channels. Follow @schwarzkopfprouk and keep up with the IGORA #RoyalTakeOver via the #DisheveledNudes and #RoyalTakeOver hashtags.
IGORA #RoyalTakeOver DISHEVELED NUDES will be available from March 2018, and the exciting third colour collection will be revealed in September 2018.