Indulge this January with Authentic Beauty Concept

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Crafted as a response to today’s consumer experiencing life in the now, AUTHENTIC BEAUTY CONCEPT is the holistic, vegan co-created care and styling brand.

Since the launch in early 2019, AUTHENTIC BEAUTY CONCEPT is expanding in multiple countries around the world, with the hairdressing community continuing to grow the #authenticbeautymovement based on honest craftsmanship driven by authentic beauty.

Following this success, AUTHENTIC BEAUTY CONCEPT is excited to announce the launch of Indulging Fluid Oil as one of the new care and styling products which will be launched throughout 2020.

Indulging Fluid Oil (100ml) £31.50 / €35.80

AUTHENTIC BEAUTY CONCEPT believes in a new hair language, one that celebrates loose, free-flowing textures elevated with vegan products, registered by the Vegan Society™, which are free from parabens, mineral oils and silicones.

Perfectly complementing the existing assortment, the new AUTHENTIC BEAUTY CONCEPT Indulging Fluid Oil has been created to suit all hair types, enhancing the hair's natural beauty with a multitude of benefits. The special formula, with Crambe Abyssinica Seed Oil is a clear, light oil which can be applied onto the hair easily without feeling greasy. It seals split ends, boosts shine and condition when applying it to damp or dry hair – for a high-gloss, smooth finish.

  • It’s non-greasy, multitasking
  • Free from parabens and silicones
  • Registered by the Vegan Society™
  • Smooths frizz
  • Seals split ends
  • Provides blow-dry protection
  • Adds a high-gloss and smooth finish on damp or dry hair
  • A pure, fresh and elegant feminine scent
  • 100% recyclable glass bottle and folding box

For AUTHENTIC BEAUTY CONCEPT it was important to choose pure ingredients from carefully selected origins. Developing products with integrity: free from silicones, sulfate surfactants, parabens, mineral oils and without artificial colourants. As part of this, AUTHENTIC BEAUTY CONCEPT supports the sustainable production of the raw material Guar (Guar Hydroxypropyltrimonium Chloride) via the Sustainable Guar Initiative. This program teaches and promotes sustainable agricultural practices in more than 1200 farming households in India. Farmers – 25% of whom are women – are trained in seeding, culturing and harvesting Guar plants in the most sustainable and productive way, under fair working conditions.

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