Australia’s first Aboriginal-owned luxury beauty brand is launching in the UK with its high-performing, multi-use lip products.
Amplified Beauty, the first Aboriginal-owned luxury beauty brand from Australia, is set to revolutionise the UK beauty scene with its high-performing, vegan and multi-use formulations. With an ethos rooted in empowerment, inclusivity and sustainability, the brand is redefining luxury beauty by merging innovation with indulgent experiences, offering exceptional quality without compromise.
Founded by renowned makeup artist Shahna Smith, Amplified Beauty has quickly built a dedicated following both in Australia and internationally, thanks to its skincare-infused lip products. Designed to complement all skin tones and types, the brand has already achieved remarkable success in Australia, with endorsements from top celebrities and pre-launch buzz ready to take the UK by storm.
Launching with a curated collection featuring the brand’s infamous Liquid to Matte Lipstick and Smooth Operator Lip Balm each designed to deliver high-impact results without compromise.
Key products include:
Liquid to Matte Lipstick
Achieve a bold, long-lasting lip look with this velvety liquid-to-matte formula. Kiss-proof and waterproof, it stays in place no matter what your day (or night) has in store. With a sweet watermelon scent, the lip-perfecting applicator ensures a smooth, precise application every time, no need for a lip liner. Plus, this versatile liquid-to-matte lipstick can be used as a cream blush, liquid eyeshadow, or eyeliner for a monochromatic look. Available in 8 shades, RRP £45.00.
Smooth Operator Lip Balm
Looking for high-shine, vibrant colour with a boost of nourishment? Smooth Operator is here to elevate your lip game. Available in 5 beautiful shades, this lip balm delivers a vibrant pop of colour while providing intense hydration and comfort. Packed with Shea Butter to deeply moisturise, Hyaluronic Acid to plump and hydrate, and Vitamin E to soothe and protect, it’s more than just a lip balm, it’s a treatment for your lips. Perfect for all-day wear, it’s the ultimate lip essential for effortless beauty. RRP £30.00.
Discover more at amplifiedbeauty.com.au