Introducing Crystal Earth Holistic Hair

Renowned hairdresser David Fletcher and Creative Director Soo Wilkinson have teamed up to develop a range of design-led, performance driven, luxury holistic hair products that are free of harmful chemicals without compromising the performance expected by industry professionals and luxury salons.

Four years in the making, the first product - in the Seven Chakra Shampoo and Conditioner range - to be announced by XTAL♁ (pronounced Crystal Earth) is their crystal coded Rose Quartz shampoo and conditioner, formulated to balance, nourish, and breathe life into tired, limp hair.

XTAL♁’s Rose Quartz shampoo and conditioner are priced at £28 each and are available through REBEL BEAUTY BRANDS. The shampoo contains apple cider vinegar to remove toxins and product build-up and the conditioner is designed to dissolve stress and tension from heat damage, a combination that adds volume to fine hair and leaves it with a weightless shine. An intoxicating scent of bergamot, jasmine, and red berry with undertones of patchouli, sandalwood, amber, musk, and moss linger in the hair for days. All of this is brought to you in a beautiful crystal shaped bottle that is 100% recyclable.

David Fletcher, founder of XTAL♁, speaks of the launch,

I’m beyond excited to be launching Crystal Earth. It has been four years of blood, sweat and tears but we are finally here. The products really do speak for themselves - they are balancing, nourishing, and strengthening and they also smell absolutely amazing. I have tried and tested each of the products on all hair types as it was important [to me] for them to be high performing and nourishing for the hair as well as being kind to the environment.

Fletcher, aka Fletch, comes from a successful career in the hairdressing industry and now works on hit TV shows Strictly Come Dancing and Dancing On Ice. Whereas creative director Soo Wilkinson co-owns a multidisciplinary design studio - Igloo Design - with her partner John Grant, they specialise in commercial interior architecture and product design. Their shared interest for great design and holistic health has brought them together for this project, by fusing their skills and respective disciplines they have manifested a truly unique and remarkable range of hair care products.

Crystal Earth products have been crafted by using the best natural ingredients with the cleanest synthetics to provide a perfect fusion of beauty and function. They believe that hair is one of the primary representatives of one’s individual identity and the use of gemstone properties help to connect us to our emotions and wellbeing. By bringing this ancient wisdom into a modern context, the team behind Crystal Earth hope to assist you in being kind to yourself, whilst simultaneously caring for the planet.

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