Founded in February 2020, Gingerful is home to an exceptional range of products, including a Deep Conditioning Henna & Rose Hair Mask, £14.95, a Nourishing Henna & Rose Conditioner, £11.95, Colour Enhancing Henna & Rose Shampoo, £11.95, and mix and match bundles.
Gingerful’s range works for all shades of red hair, whether strawberry blonde or deep auburn. The level of natural henna is specific in that through continued use, they boost the vibrancy of existing red tones found in the strand, rather than adding red where there is none already. And because of this, the henna works with your starting shade, so it will always look authentic to you.
Results can happen instantly after the first wash, or more gradually, which applies to dyed red hair, too - with Gingerful’s henna ingredient helping customers keep their shade looking brighter for longer. This means these products are great for those who already have a lovely vibrant shade, but also for those whose colour is fading with age, to help them keep their colour for longer.
Results can happen instantly after the first wash, or more gradually, which applies to dyed red hair, too - with Gingerful’s henna ingredient helping customers keep their shade looking brighter for longer. This means these products are great for those who already have a lovely vibrant shade, but also for those whose colour is fading with age, to help them keep their colour for longer.
Founder Emma was inspired to start the brand after creating lifestyle website Ginger Parrot, as part of a university group project. Writing articles on beauty tips for redheads, fashion trends to suit red hair, health and suncare tips, and much more, even offering an online store. Emma saw a wave of new-found positivity around having red hair, even joining a team to run annual events in London called Redhead Day UK, which saw hundreds of redheads come together to watch live music Redhead performers, buy products from redhead-specific stalls, and more. Ginger Parrot continued to grow, becoming heavily involved with getting a Change.org petition to go viral in order to gain a redhead emoji - which is now here!
Emma says: “My experiences and work through Ginger Parrot and Redhead Day has only continued to make me feel more passionately towards red hair and spreading positivity around it. I had always been very frustrated with the lack of redhead representation in the haircare industry, which only catered for blonde/brunette colour-enhancing products, or if there were redhead ones, they were products that dropped pigments like hair dye. “I wanted to do something different with henna infusion, and I knew you could do it in a way that wasn’t permanent if used correctly.”
Henna is the standing ingredient at Gingerful for its colour-boosting benefits, whilst being hard-working as it strengthens hair by two times, reduces frizz and shedding, and more. The brand also utilises carrots, not just for its note to being a ‘carrot top’, but because carrots contain lots of vitamins and help to stimulate sebum to boost your natural shine. Ginger root (another nice nod to redheads) is used for its antibacterial and antimicrobial properties, with avocado providing its fatty acids for added moisture and smoothness. All three of Gingerful’s products contain henna to keep colours boosted.
Gingerful is proud to be a vegan, natural and cruelty-free brand, with an aim to maintain its earnest, clean, wholesome way. The shampoo is a gentle yet powerful cleanser, the conditioner is extra nourishing as redheads tend to have thirsty hair, plus the hair mask gives a shock of moisture when it needs it.
On top of this, all three products are sulphate-free and silicone-free, which is important for redheads as the hair type generally tends to be drier and more fragile than others and can really benefit from haircare that avoids sulphates and silicones. Even Gingerful’s packaging is kind to the planet, largely made of 100% recycled plastic, with the brand also giving 1% of every sale to good causes, currently donating to WWF UK via Work for Good.
Redheads adore Gingerful’s game-changing products, and it’s not hard to see why. One customer said: “Honestly the most amazing shampoo and conditioner I’ve ever used. It’s awesome to use something that both helps the vibrancy of my natural hair and also helps with the health and shine of it as well.”
Gingerful is the brand every Redhead needs in their life - and one they’ll be converted to for life once tried.