Introducing New BC Bonacure

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Schwarzkopf Professional presents their latest skincare-inspired, haircare regime with Advanced Technology for simply beautiful hair, new BC Bonacure!

The root of every relationship between a hairdresser and a client is confidence...

  • Confidence that clients will get the best service during every visit
  • Confidence that hairdressers will use the best products in the market
  • Confidence that clients will leave the salon feeling beautiful, inside and out

Coming from a heritage of 120 years of breakthrough haircare technology, Schwarzkopf Professional presents the latest haircare regime that speaks Advanced Technology, for simple yet beautiful hair:

With a commitment to innovation, the BC Bonacure assortment delivers salon-beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.

BC Bonacure provides a customised approach for every hair type:

BC Peptide Repair Rescue – for damaged, distressed hair
Peptides are known in skincare for supporting the skin’s elasticity. In haircare, peptides refill the damaged cortex by rebuilding the hair’s inner architecture.

BC Hyaluronic Moisture Kick – for normal to dry, wavy or curly hair
Hyaluronic Acid is known in skincare as a hydrating agent that provides long-lasting moisture. It’s used in haircare to revitalise thirsty hair, improving elasticity and shine.

BC Q10+ Time Restore – for mature hair
In skincare, Q10+ is known as the must-have anti-ageing ingredient for revitalising skin cells. In haircare, it reactivates keratin production in the hair bulb to rejuvenate hair.

BC pH 4.5 Color Freeze – for coloured and highlighted hair
pH 4.5 is known in skincare for balancing the pH level of the skin to maintain a healthy condition. In haircare, it’s used to freeze colour pigments inside the hair matrix, promoting long-lasting colour vibrancy.

BC Collagen Volume Boost – for fine to normal hair
In skincare, collagen is used to provide elasticity, shape and strength. In haircare, it weightlessly strengthens the hair, providing lasting fullness, volume and bounce.

BC Keratin Smooth Perfect – for thick, coarse, unmanageable frizzy hair
Keratin is used in skincare to keep the skin’s cell function intact. In haircare, it smoothes the hair’s surface by depositing care agents on rough areas for an anti-frizz effect.

In-Salon Service – 10-Minute Express Hair Therapies:

Thanks to BC Bonacure’s specific ingredients, product textures and new hero products, hairdressers can quickly provide bespoke in-salon treatments for each client’s individual hair needs, in just ten minutes!

BC Peptide Repair Rescue – Nourishing Therapy
Reverse 3 years of damage with just one application.

BC Hyaluronic Moisture Kick – Rehydrating Therapy
Dry hair is 100% nourished with up to 85% improved comb-ability.

BC Q10+ Time Restore – Rejuvenating Therapy
Rejuvenate mature hair.

BC pH 4.5 Color Freeze – Zero Fade Therapy
1st colour-locking hair therapy for zero fade.

BC Collagen Volume Boost – Volume Therapy
Fuller feeling hair for up to three days.

BC Keratin Smooth Perfect – Frizz-Control Therapy
Up to 4 days of anti-frizz.

The extensive BC Bonacure product assortment allows hairdressers to transform their clients’ hair with a trusted approach to haircare; professional in-salon consultations and solutions that specifically target individual hair needs, means that both hairdressers and clients alike can #BelieveinConfidence!

BC Bonacure Influencers Team

Alongside the BC Bonacure product launch, the accompanying #BelieveinConfidence campaign showcases real women experiencing real hair dilemmas – four influential lifestyle bloggers share their story:

  • Alexandra Pereira (@lovelypepa)
  • Caroline Silta (@carolinesilta)
  • Jüli Mery (@juelimery)
  • Sendi Skopljak (@skopljak)

Follow the blogger’s beautiful hair inspiration and learn how their hair dilemmas are solved via www.believeinconfidence.com

www.schwarzkopf-professional.co.uk

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