Introducing New Haircare Line, EveryGreen

Trichology-focused, professional haircare line EveryGreen comprises high performance formulations based on plant extracts and certified organic ingredients, chosen for their efficacy and synergy for visibly healthy hair and scalp.

Environmental, social, and economic sustainability is at the heart of EveryGreen, which launches in the UK in March 2021. The brand is dedicated to sourcing sustainable, certified organic ingredients, using fully recyclable containers, and avoiding unnecessary outer packaging. On a social level, EveryGreen supports ActionAid, changing lives of women and girls around the world, as well as setting up the EveryGreen Project which enables young entrepreneurs to integrate into the world of work.

Complementing the salon professional, vegan trichology hair colour, EveryGreen offers eight solution-based ranges for a tailor-made approach to haircare, comprising specific formulas designed to tackle a variety of common hair and scalp ailments, and utilising essential and organic oils including lavender, rosemary, sweet orange, apricot, pomegranate, coconut, and thyme to increase moisture retention, restore shine, and vitality to hair and calm irritated scalps.

The brand has adopted the concept of ‘less is more’, creating gentle but effective formulas without SLS or SLES, petroleum jelly, silicones, parabens, artificial colourants, or allergenic fragrances to ensure even the most sensitive scalps are soothed and hair is kept in optimum health.

The global market value for natural / organic cosmetics and personal care is currently worth an estimated 38.5billion USD and is expected to rise to 54.5 billion USD in 2027. This data indicates the growing importance of the natural and organic beauty market, and points to increased customer awareness regarding sustainable production, ingredients, and ethical boundaries. This drives EveryGreen to become a zero waste, zero emissions, carbon neutral brand by taking a 360-degree approach to their sustainability equilibrium and consolidating the following three main brand pillars:

Ecology

• EveryGreen sources ingredients of natural and organic origin, only from trusted suppliers who share the same environmentally friendly ethos.
• EveryGreen never uses components which are potentially hazardous to health, such as parabens, ammonia, SLS, petrolatum as well as ingredients that are harmful to the environment after use, such as non-soluble silicones which do not dissolve in water and get released into rivers and water systems.
• They instead use oils, herbs and phytoextracts that benefit the hair and scalp and are kind to the environment.
• EveryGreen uses recyclable and biodegradable packaging, favouring the use of only primary containers, such as box containers for the products to avoid wasting paper and cardboard.
• Vegan and not tested on animals.

Equity

• Searching for Intergenerational Equity is one of EveryGreen’s main objectives when it comes to their sustainability development as a brand. Campaigned by the WHO in 2020 to all EU countries, intergenerational equity believes in the preservation of natural resources and the environment for the benefit of future generations. EveryGreen wholeheartedly embraces this concept and only source ingredients from suppliers who share this sustainable vision for their land and crops and aim to maintain them for years to come.

Economy

• The large professional size bottles are available for retail in the salons meaning that they are more economically priced and will last longer, saving money and waste.
• On a social level, EveryGreen launched a project in 2017 which enables young people to integrate into the world of work. Born from a steep rise in unemployment in young people in Italy, EveryGreen wanted to set up an initiative to help the under 25’s gain skills in IT, coding and social media marketing by working with EveryGreen to gain solid experience in these industries, which would give them a better chance of getting a good, full time job afterwards.
• EveryGreen also supports ActionAid against domestic violence, changing the lives of women and girls in Italy.

You can buy EveryGreen at Salon Business Solutions