Introducing Permage by Jack Howard

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Jack Howard at Paul Edmonds, L’Oreal Professionnel UK Colour Spokesperson and International hair colourist to the likes of Gillian Anderson, Poppy Delevingne, Suki Waterhouse and Abbey Clancy, has devised the must-have wavy, lightened summer hair look: Permage – in which he simultaneously perms and lightens with some face-framing pieces.

Jack says,

This new modern way to perm gives a really gentle wave which lasts for 6-8 weeks, and by colouring at the same time we can frame the face for really gorgeous beach-inspired hair. The perm is set for a revival but now it’s modern; Curlformers set the hair into a beautiful shape – no more winding tight onto rods. By adding in L’Oreal Professionnel Smart Bond during the process the hair stays strong and the result is nice and soft.

What is it?

Permage - a dual perm and colour service. The modern waves are set on Curlformers with face-framing colour lights placed in between for the ultimate beach-ready look.

Who does it suit?

Can be done on mid-length to long hair, suits all colours. May not be suitable for very pre-lightened hair. Consultation required to assess the hair condition and allergy alert test 48 hours prior to appointment.

Where can I get it?

Jack Howard at Paul Edmonds. For appointments call 020 7589 5958 (

How long does it take?

2.5 hours

How much does it cost?

From £275

Jack has been named Hair Colourist of the Year in the Marie Claire Hair Awards 2018 and is widely credited with bringing Balayage to the UK. Jack is renowned for his beautiful, natural hair colour as seen on a host of models and is currently championing four key balayage applications: Classic, Creative, Californian and Micro.

Jack has worked his colour magic on the likes of Poppy Delevingne, Abbey Clancy, Gillian Anderson, Clara Paget, Ola Rudnicka, Vanessa Kirby, Ana Beatriz Barros, Daniela Braga, Dominika Grnova, Holly Hobin, Amy Neville, Johanna Olsson, Whitney Valverde and more and comes highly recommended by the likes of Vogue, Tatler, Harpers, the Evening Standard and more. TV credits include Britain’s Next Top Model, Vanessa Kirby (Everest, Jupiter Descending), Gillian Anderson (War & Peace, A Streetcar Named Desire), Elen Rees (World War Z, Bastard Executioner, Silent Witness) and Charlotte Hope (Game Of Thrones, Endeavour). He is the official colourist to Next Model Management.

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