Introducing Reuzel: Holland’s Finest Pomade
Reuzel is the brainchild of Schorem, the cult 12-chair Rotterdam barbershop that has amassed half a million Facebook fans and a daily queue outside its doors. The growing line of must-have men’s products includes the iconic tins of Grease and Pomade (available in three sizes, Hog, Pig and Piglet), Hair Tonic, Grooming Tonic, and the soon to be released Scandal (a candle in the signature tin).
Founded by Leen Bergmann and Bertus Jan Rietveld, the Scumbag Barbers collective are committed to their mission to provide nothing but the very best pomps, quiffs, flat tops, fades and razor shaves on the planet. Two posters, ‘Barbershop Classics’ and ‘Signature Haircuts’, hang in the shop, displaying a total of 22 haircuts.
If it’s not on one of the posters, you’re in the wrong place, says Bertus. Men don’t want to go through books with models that look nothing like them, with the perfect abs and jaw lines and bleached fringes. That shit’s not real life. They want to point at the wall, sit down and not have to worry about the end result. When guys come to Schorem, they know they’re going to leave with a perfect haircut.
With men flocking from far and wide to get a Schorem cut, the shop sees a long queue from first thing in the morning. The barbers decide a cut off point and send everyone beyond that home; the lucky remaining few are entertained with shots of Jack Daniels and beers while they wait their turn in the hallowed chairs. The collective also educates, with their Scumbash events looking more like gigs as fellow barbers greet them like heroes.
Reuzel launches in the UK in early 2016…
Reuzel Grease GREEN - available in 1.3oz (Piglet), 4oz (Pig) and 12oz (Hog) - £7.99 / £13.99 / £33.99 - Holds as strong as a gel / Medium shine / Wax and oil based formula / Controls even the thickest most unruly hair / Keeps hair in place all day / Traditional pomme fragrance with a twist of peppermint
Reuzel Pomade RED - available in 1.3oz (Piglet), 4oz (Pig) and 12oz (Hog) - £7.99 / £13.99 / £33.99 - Holds as strong as a wax / High shine for a polished look / Water based formula rinses out like a gel / No dry formula keeps hair soft with no flaking / Keeps hair in place all day / Blended with a subtle vanilla coke fragrance
Reuzel Grease PINK - available in 1.3oz (Piglet), 4oz (Pig) and 12oz (Hog) - £8.49 / £14.99 / £35.99 - Heavy/Strong hold and as strong as a gel / Medium shine / Wax and oil based formula / Controls even the thickest most unruly hair / Keeps hair in place all day / Traditional pomme fragrance with a hint of salsa
Reuzel Pomade BLUE - available in 1.3oz (Piglet), 4oz (Pig) and 12oz (Hog) - £8.49 / £14.99 / £35.99 - Strong hold and as strong as a wax / High shine for a polished look / Water based formula rinses out like a gel / No dry formula keeps hair soft with no flaking / Keeps hair in place all day / Blended with a subtle warm vanilla wood fragrance
Reuzel Hair Tonic - available in 11.83oz - £14.99 - Oil free, non-greasy formula / Weightless but keeps hair in place all day / Excellent for scalp and neck massages / Perfect for wetting the hair during a haircut service / For all hair types
Reuzel Grooming Tonic - available in 11.83oz - £14.99 - Long-lasting but natural feeling hold / Formulated for thermal styling / Ideal for volume and lift / Wet look, or brushed through for a natural appearance / For all hair types