An exciting and inspiring new line-up of hairstylists have joined the ghd family - meet, the Creative Artists.
For ghd, celebrating their professional hairdressing heritage is key, which is why, as part of their new Long Live the Queens campaign; the Queen Maker takes centre stage. The Queen Maker is ghd’s preferred term for the professional stylists using their tools, making each and every one of their clients feel like royalty, every day.
As part of this celebration of the power of professional hairdressers, ghd has recruited an inspiring panel of talented stylists to act as their new Creative Artists; a collective of brilliant hairdressers, each of whom bring something different to the role.
The Creative Artists will be responsible for creating looks for shoots, representing the brand at events, and producing inspiring content for social media and ghd’s new library of video education. Thanks to their diverse backgrounds and experiences, the Creative Artists will inspire across the board, with different takes on trends, techniques and ways to use ghd tools. They’ve already undertaken an exciting new education shoot, as well as created a series of exciting videos – watch this space for when they’re unveiled, but rest assured they’re as diverse, inspiring and exciting as the artists that created them.
Jo Robertson, ghd’s global head of education, says:
At ghd, it’s important for us to celebrate our salon heritage, and the brilliant work done by hairstylists using our tools every day in their diverse output of work. That’s why we’re so proud of our new group of Creative Artists; an exciting panel of hairdressers, from different backgrounds, who know and love our products and who can all bring something really new and exciting to our output. We can’t wait to see what they create!
The ghd line-up of Creative Artists is:
- Luke Benson, session stylist
- Charlotte Mensah, owner of the Hair Lounge Salon
- Patrick Wilson, session stylist
- Leighanne Regan, owner of Re:Nu Hair Studio
- Samantha Cusick, owner of Samantha Cusick London
The Creative Artists join ghd brand ambassadors Adam Reed and Zoe Irwin to form a dynamic coterie of brilliant hairstylists, representing the combined creative force and technological innovation of ghd.