R+Co, founded by hairdressing legends Garren, Howard McLaren and Thom Priano is off to a flying start in Ireland after a spectacular launch in Dublin.
The Grayson provided the splendid backdrop to introduce the sought-after brand to the leading lights of the Irish hair and beauty industry. Guests at the event, which was held in association with IMAGE magazine, were treated to specially-created cocktails on arrival, mouth-watering food and a not-to-be-missed user experience.
R+Co’s distinctive character, oozing with colour, bright florals and stylish packaging, was popping all over the venue and made an immediate impact in the locations atrium. The UK collective held court in the user experience room, talking to a variety of guests including salon owners, high-profile beauty and fashion bloggers and lucky IMAGE magazine readers. All the guests left with an R+Co goodie bag, filled to the brim with a selection of products to try themselves at home or in their salons.
Announced on the night was the first member to the Ireland collective, master stylist, Alex Keville who has styled the tresses of top models including Helena Christensen, Jodie Kidd, Rosanna Davidson as well as Vogue Williams and Roz Purcell.
R+Co products, which are formulated without parabens or sulfates and are both vegan and cruelty-free, have already proved enormously popular with users and clients who appreciate their credentials. R+Co is now available in Ireland through Xpert Professional in an exclusive partnership with Rebel Beauty Brands Ltd.