JOICO recently supported London flagship salon group, Eleven Salons at the Whitecross Street Party, a two day buzzing summertime festival that took place in the fashionable Barbican district of East London.
Timed perfectly with the grand opening of the third London JOICO flagship salon; Eleven Hair, Barbican, the party followed the theme, “The Rise of the Non Conformists” and saw a combination of street artists, choirs, dancers and local musicians join forces to form a two-day spectacular for residents. Local businesses also joined forces to offer unique one off discounts and offers to guests including Eleven, who tempted guests with irresistible introductory promotions.
To support their newest London salon, JOICO provided 150 samples of their hero K-Pak Shampoo for guests of the Whitecross Street Party, each packaged in a transparent branded JOICO goody bag – the perfect way to entice guests into the new salon.
Cofounder of Eleven Christian B Toth said of the event,
What a fantastic way to officially declare Eleven, Barbican as open. The event truly was a great way to encourage new customers into the salon and teach them about the impressive range of JOICO treatments, products and services that we have to offer. We can’t wait to do it all again next year!