Johnston’s of Elgin hosted its very first presentation at London Fashion Week to an international audience. The brand, with more than two centuries of experience in cashmere architecture, made its debut in central London presenting 15 womenswear and five menswear looks.
Karen Thomson, owner of KAM Hair and Body Spa in Lossiemouth and Matrix Educator, along with stylists from her team, was backstage to style for the show, using hair products from Matrix who were one of the presentation sponsors.
On Friday, Karen led her stylists, Tori and Paula, to create effortless, natural looking hairstyles for the show that would compliment the AW18 collection, which featured three overarching themes: Sculptural Simplicity offers pure linear silhouettes in matte double-face cashmere in black, natural vicuna and camel. Minimalist iconic pieces are executed in perfect elegant proportions, with precision hand tailoring. Athlux Edge explores super soft cashmere statement pieces and exaggerated textures, in neutral tones with flashes of bold colour - electric, emerald, red and saffron and finally, New Tradition, a modern take on the brand’s heritage showcasing soft sartorial tailoring for women with a contemporary edge that mixed technical innovation with traditional craft colours including navy, red and olive with a flash of arran white.
Karen and her stylists aim for the hair for the day was to have it blending into one with the clothes, and the end results were stunning. Hairstyles included sleek, clean hair looks with hard centre partings and lots of mirror like shine. The day was very fast paced for the stylists and the final presentation lasted two hours.
Karen Thomson commented,
This was my first Fashion Week and it was an absolute honor to work with Johnston’s of Elgin under the stewardship of Alan Scott, the Creative Director – such a privilege to be asked to lead on hair for their debut at London Fashion Week.