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Qualities of a Good Salon
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Keune Relaunches Style Range

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Keune Haircosmetics is excited to announce the relaunch of its iconic Styling range… 

Setting a new standard in professional hairstyling with cutting-edge scientific advancements, high-performance ingredients, and a firm commitment to sustainability.

A group of men and women who have had their hair styled by Keune

Keune's revamped Styling range offers hairstylists and consumers an unprecedented blend of technology and ethical formulations. Every product in the range has been meticulously crafted in collaboration with elite hair professionals and top scientists worldwide to ensure superior quality and performance. With a focus on vegan and cruelty-free products, Keune remains true to its values by continuing to uphold its B Corp certification, demonstrating a strong commitment to social and environmental responsibility.

“After 100 years of experience, Keune is still young at heart,” said Eelco Keune, CEO of Keune Haircosmetics. “Science has always been at the core of what we do, and this relaunch reflects our dedication to innovation, sustainability, and hairstylist empowerment.”

Key Features of the New Keune Styling Range:

  • Vegan & Cruelty-Free: Except for one product, all formulas in the new range are vegan, reinforcing Keune's ethical stance.
  • High-Performance Ingredients: Featuring Bond Fuser Technology, which protects hair from heat up to 230°C (446°F), and prebiotics to promote scalp health.
  • Luxury Fragrance Experience: Each product includes thoughtfully curated fragrances to complement the styling process, adding a luxurious, sensorial element.
  • Innovative Packaging: Redesigned for functionality and style, the packaging reflects the elevated quality of the range while being eco-conscious.

Five New Styling Categories:

  1. Prep & Prime: Begin with high-performance products designed to prep hair for styling.
  2. Shape & Texture: Sculpt with versatile waxes, gels, and creams for all your styling needs.
  3. Smooth & Shine: Tame frizz, add shine, and create sleek, smooth finishes.
  4. Volume & Grip: Elevate hair with long-lasting volume and texture for bold looks.
  5. Fix & Finish: Lock in styles with hold and protection against humidity.

With over a century of expertise, Keune continues to lead the professional haircare industry, proudly producing products in the Netherlands and maintaining the highest standards of quality, sustainability, and innovation.

For more information, visit www.keune.com/uk.