L’Oréal Professionnel Enters the Metaverse

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Today, L’Oréal Professionnel, the pioneering hair brand and trusted partner of hairstylists since 1909 becomes the first to create virtual hair looks for cross-gaming avatars.

In partnership with Ready Player Me, the world-leader in avatars for multi-app use, and working with 3-D artist Evan Rochette, L’Oréal Professionnel releases the first in a series of hairstyles for users to curate their personal avatar and push the boundaries of self-expression. Five textured hair looks are available to enable gamers to express themselves. Making interconnected virtual worlds a reality, avatars created on Ready Player Me are compatible with more than 4,000 games, platforms, and apps globally.

“For more than 110 years, L’Oréal Professionnel has put its pioneering spirit at the service of hairstylists, to develop the professional hair industry and elevate the expression of hair beauty in the world“, says Anne Machet, L’Oréal Professionnel Global General Manager.

“We see this exciting partnership with Ready Player Me as a meaningful way to continue our journey in the virtual world. We cannot wait to push technical and creative boundaries to provide the community with limitless hair expression possibilities.”

“L’Oréal Professionnel's hair styles are an amazing addition to the Ready Player Me platform", said Timmu Tõke, CEO & Co-Founder of Ready Player Me.

"We couldn't be more excited to partner with the L’Oréal Group and bring their avatar customization options to our avatar creator and all apps and games compatible with Ready Player Me, including Spatial, HiberWorld, and VRChat."

After the first five Ready Player Me looks, L’Oréal Professionnel will continue to build a bridge between hair pros and CG artists next year to develop hair beauty and self-expression in the virtual world.

www.lorealprofessionnel.com

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