London just got louder!

Hot on the heels of its Parisian counterpart, the fourth NOISE London returned to uber cool Hackney, bigger and better than ever! In true NOISE fashion, the guerrilla style event built suspension, gradually revealing information over social media. From announcing the incredible line-up throughout the week, to only revealing the venue hours beforehand, NOISE really was the place to be on Saturday night.

St John at Hackney opened its doors to the 500 strong crowd, where an inspirational line-up of hairdressing talent was waiting to entertain and excite.

Compered by International Creative Director of SACO and founder of NOISE, Richard Ashforth, the rules of NOISE are simple: “15 minutes of whatever the F*@k you want, as long as it includes some hair!”

The event got underway with Peter Gray and his team taking to the stage, surprising everyone by revealing their model at the end as 87 year old Daphne Selfe, the world's oldest model! Brooks & Brooks were up next showcasing their beautiful avant-garde work, followed by the legendary Tim Hartley who, even without saying a word, conveyed his usual humour and flair to the awestruck crowd.

Hot on Tim's heels were ‘the young pretenders’ Allilon Education, bringing with them fresh energy and cool colour work, followed by Xavi Garcia's sharp cuts and iridescent colour. X-presion then took to the stage, recreating their incredible pixilated colour technique which ‘broke the Internet’ with #xpresionpixel.

Following on from their appearance at NOISE Shanghai, Debut Academy presented their striking models featuring strong shapes and graphic colour, before SACO stormed the stage for the finale of the show. IN true SACO style, the creative team worked on their models with trademark showmanship, clipper-cutting their model’s wigs to produce sharp cuts with exaggerated volume. Of the event, Richard said,

NOISE was created to share knowledge, passion and inspiration. It connects the viewer to the performer with more of a ‘pop up’ feel rather than a formally staged show, pushing the industry forward and taking creativity to a new level. The last minute announcements of artists and venue give the whole thing an ‘unexpected feel’, as much for the audience as for the artists!