Emilio Cian, a talented stylist from the Edward James salon in London, has been named as the UK winner of the 2020 Aveda Digital Fashionista Awards for creating a striking hair image that would make an impact trending on social media.
Following the success of its inaugural event last year, the international digital competition sees stylists showcase their artistic talent by sharing a social media trend inspired image. The total look encompasses, cut, colour, style and make-up, allowing them to express their true Aveda style, their love for Aveda and their commitment to the Aveda mission.
Emilio received the accolade at a virtual ceremony after being judged by top UK industry media professionals. His winning image was created with Aveda products, showcasing his artistry and personal interpretation of the brief.
As well as gaining the title, each regional winner (from APAC, UKI and EMEA) receives an incredible opportunity to advance their career and social media impact, including a photoshoot in London with coaching from an Aveda mentor and a social media workshop with an industry expert.
Hayley Hughes, National Education Manager at Aveda said:
The entries this year were incredible, even with all the COVID restrictions in place - Artists managed to capture some beautiful images. A huge thank you to all of our Judges for deciding the winning look and huge congratulations to Emilio for his stunning creation.