Keep a beady eye out for ghd’s new global campaign; Long Live The Queens, which brings to life what Good Hair Day (ghd) means to you.
‘Long Live The Queens’ campaign - shot by the acclaimed photographer Charlotte Rutherford and in collaboration with Adam&Eve - celebrates a fierce cast of modern day ‘Queens’ who are revered by their public. These Queens are confident and ambitious looking and feeling good. The cast include a new mum, a successful new homeowner, an employee of the month and most importantly, our salon professionals.
The campaign coincides with ghd’s latest ground-breaking product launch, the world’s first SMART styler that predicts your hair’s needs; ghd platinum +. Powered up with Predictive Technology, the new ghd platinum + responds to your hair’s thickness and the speed that you are styling - controlling heat more effectively and predicting your personal hair needs.
Montse Passolas, ghd Senior Vice President of Global Marketing, says:
The ‘Long Live The Queens’ campaign marks a pivotal moment for the brand, where we revisit the provocative and playful personality of ghd. Bringing to life the meaning of ‘Good Hair Day’ with a fierce cast of modern day ‘Queens’, we are celebrating confident and ambitious people that are transforming their lives whilst looking incredible doing it.
Long live good hair days!
New ghd platinum + (RRP £175) is available in the finest salons, department stores and ghdhair.com