ghd showcased their new take on education with the ghd Queenmaker tour, which had dates in both Edinburgh and London.
As part of their ongoing mission to celebrate hairdressers and help them perfect their craft, ghd recently took its Queenmaker tour on the road to London and Edinburgh. The two-date event served dual purposes; showcasing the new ghd Platinum+ styler and giving education an inspiring update with a new format of learning, for a new generation of stylists.
The tour was totally immersive and put the hairdresser - or Queenmaker, in ghd terms - at the heart of the session. As well as receiving their own Platinum+ styler, guests were treated to inspiring, relevant education in social media, salon-friendly styling and maximising their kit for effective results in a shorter time.
In Edinburgh, ghd Creative Artists Samantha Cusick and Patrick Wilson were on stage, while in London Patrick was joined by session stylist and fellow Creative Artist, Luke Benson. Between the three of them, the guest artists provided inspiring insight into all aspects of hairdressing, with a special focus on social media and how to use it to maximise bookings. Both events featured ringlights, selfie spaces and phone attachments to secure smartphones to salon mirrors, for the ultimate in client selfies and process documentation.
Each education session commenced with a powerful dance routine from four models, representing the ghd Queens, as featured in their new Long Live the Queens campaign. Next, it was time for a show-and-tell as the guest artists completed model looks on stage, sharing their own advice on styling, social and business as host, Dafydd Rhys quizzed them.
The second half of the session provided a chance to get hands on, as guests got to try out their new stylers and create their own looks. All of the experts were on hand to provide practical advice, with looks then shot by a professional photographer in a pop-up studio space.
Jo Robertson, ghd’s global head of education, commented:
At ghd, we wanted to challenge how education is done. Rather than coming up with a trend and teaching it, we wanted to open things up to interpretation. We wanted to inspire guests with our looks, and then empower them to go away and create their own styles. We’re dedicated to celebrating our Queenmakers and by empowering them to create their own brilliant looks, then showing them how to maximise their creations online, we’re helping them keep clients excited, as well as getting new business through the door.