Mad About Lengths and Curls
Today, women want to embrace their unique personality and natural beauty, and Schwarzkopf Professional understands that there is definitely no one-size-fits-all approach when it comes to textured or long hair – It’s more than just a trend, it’s a way of living!
Salon clients and end-consumers alike are encouraged to be Mad About their natural hair and celebrate their individuality; whether they want to enhance their unique textures or strengthen their lengths, there is now a holistic Mad About care and styling regime suited to a variety of wave, curl, coil or length types. Schwarzkopf Professional have created two brand new assortments within the Mad About range:
- Mad About Curls Superfood, for naturally coily hair
- Mad About Lengths, for long hair
The Aquarine Complex is what sets Mad About apart from other care and styling ranges. A combination of product-specific ingredients, intensively moisturises and strengthens the hair, whilst providing a care shield for touchable definition and protection against breakage and heat.
New Mad About Curls Superfood
Understanding that type 4 curls (patterns 4A, 4B, 4C), more widely referred to as coils, need specialist care to quickly tame, hydrate and improve definition, Schwarzkopf Professional have created two Mad About Curls Superfood products; a Mask and a Leave-in Treatment enriched with a blend of Superfood Oils (Coconut, Avocado, Castor and Grape Seed Oils).
The specialist blend of Superfood Oils and the existing Mad About Aquarine Complex work together to:
- Deeply nourish and moisturise extremely dry curls
- Tame frizz and improve combability for tight textures
- Strengthen the hair structure
- Minimise hair breakage and seal the cuticle
- Improve definition and add shine
Although coily hair might look very dense and robust, it is actually the most fragile and dry texture type with the fewest cuticle layers – this is why it needs specialist care and attention.
New Mad About Lengths
Many long hair salon clients often avoid routine salon visits for fear of losing too much length during their haircut. However, the key to beautiful, healthy-looking long hair is actually regular trims (which encourages growth), combined with bespoke, root-to-tip care and protective styling. Schwarzkopf Professional strive to promote long hair confidence – for both hairdressers and their clients – which is why the new Mad About Lengths assortment includes four new products, a Cleanser, a Serum, a Treatment and a Split Ends Fix that:
- Weightlessly moisturise dry lengths and ends
- Reduce hair breakage and strengthens long hair
- Cleanser and serum activate tired hair follicles
- Beautifies long healthy-shining hair
- Seal split ends
- Beautify and add shine
The new formulas, with Aquarine Complex and Biotin (within the Cleanser and Serum) reactive tired hair follicles and Length Maximising Tech, a technology that helps to reduce hair breakage and instantly seal split ends. The holistic care and styling regime encourages long hair health, for soft and supple lengths that won't require 'the big chop' at every salon visit.
Follow Schwarzkopf Professional on social media via @schwarzkopfprouk to keep up with Mad About via the #MadAbout / #MadAboutLengths hashtags.