‘Military Edge’ Meets ‘Modern Metal’

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With only weeks to go until spring officially starts, Indola is breaking the hair mould by unleashing their Street Style Collection in real time throughout the year. First up is their spring drop with two looks entitled Military Edge and Modern Metal.

Inspired by the hottest looks from the urban catwalks of Berlin, Dubai, New York, London and Singapore among others, these two distinctive, powerful and ultra-cool styles showcase Indola’s commitment to breaking trends. By harnessing the very latest hair technology for the benefit of their salons and clients, Indola has created looks that are 100% on-trend, 100% wearable and 100% re-creatable.

Military Edge

Uni-gender rules in this versatile trend that takes a unisex mood and marches forward to conquer all ages. A barber-inspired crop is given new life with soft, face-framing edges while the precision cut offers loads of styling variations for street ready looks - polished, matt or roughed up. #shortcut

Modern Metal

Metallics are still leading the way to street cool in a trend that mixes shimmering pieces with everyday basics. Hair channels the confident mood in a polished graphic bob with flashes of precious metals and the freedom to style super sleek, with choppy texture or dramatic lift. #metallicblonde

Commenting on this season’s latest looks, Indola Global Ambassador, Andy Smith, said,

Today’s most wearable trends are born on the street. They demand non-stop creative flair and ever evolving skills. Indola’s Street Style Collection is at this leading-edge with everything its hairdressers need to tap directly into the real trends that will drive their business forward.

Created by a force from the street, these super-smart looks are the work of Indola’s new Street Style Squad, including the leading global names of:

  • Jessie Bush @wethepeople – a native New Zealander currently calling Barcelona home. Jessie is a star blogger with an insatiable appetite for the latest looks, tracking trends around the globe with over 300k+ followers.
  • Andy Smith – creative director at Agency (London) and Indola Global Ambassador, whose endless fresh ideas take him from salon to editorial and fashion weeks worldwide.
  • Chanel Nott – leading colourist and educator at Agency (London) and Indola Global Ambassador, is on the speed dial of VIPs, celebs and fashion-savvy clients throughout the industry.
  • Christian Vierig, @thestyleograph – outstanding street style photographer, rarely home in Berlin, hunts the most stylish individuals on the pavement catwalks of the most fashionable cities for his 200k+ (and counting) followers.

Indola’s passion for delivering streamlined, smart, Street Style Collections for stylists and colourists to work from and be inspired by, means that salon owners and independent hairdressers can access a wealth of free, up-to-the minute online support. This includes professional how-to videos and live seminars, as well as ‘look cards’ to help them grow key skills. While the styling products themselves provide access to a world of online guides, through their NFC enabled packaging (just swipe your smart phone over the logo.)

For further information on Indola visit www.indola.com or @IndolaUK (Instagram) #simplysmarter www.youtube.com/indolaofficial

For stockists visit www.sallyexpress.com, www.capitalhairandbeauty.co.uk and www.alanhoward.co.uk

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