milk_shake Holds International Summer Trend Event

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Luxury Italian professional salon brand, milk_shake hosted their annual conference where salons from the UK joined stylists from Spain, Portugal, Italy and beyond at a luxury spa hotel; the Barceló Punta Umbría Beach Resort in Spain.

The two day event saw team members relax by the beach between sumptuous breakfasts, lunches and dinners, a ‘Look and Learn’ event and an impressive stage show. milk_shake also launched their new Sweet Camomile range to the delegates, launching in the UK in July.

Taking to the stage for the UK Art Team were BHA finalist David Baker from The Vault, Women’s Stylist of the Year Shelley Pengilly from Shelley’s Salon and Education Director Josie Deex.

The show included an underwater catwalk with models appearing to glide across the surface in an impressive finale. Xavier Berrell, General Manager of Red Hot Products (exclusive distributors of the brands in the UK) said,

We were thrilled to host so many hairdressers at such a beautiful resort and to hear so much positive feedback about the products. The UK Artistic Team put on a fantastic show and we’re looking forward to doing it all again next year.


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