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New Season, new trend: Copper Contrast

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Introducing L’Oréal Professionnel Copper Contrast, autumns anticipated colour, reimagined…

Powered by oil, L’Oréal Professionnel ammonia free iNOA colours deliver undeniable colour performance thanks to its patented Oil Delivery System, supporting scalp hydration for optimal comfort. Its vegan formula comes with 90 shades for limitless colour possibilities and up 48% more shine.

Create Copper Contrast with the power of INOA

To achieve Copper Contrast this autumn L’Oréal Professionnel recommends iNOA Copper shades 7,43 & 7,44 and Warm Browns like 6,34 according to your client’s colour base.

Three women stood together with different shades of copper coloured hair by L'Oreal

While hair trends come and go, Copper always comes back as the ultimate autumnal shade. With the search term ‘Copper Hair’ already regaining popularity – and growing across social by 80% from the start to end of August - it’s no wonder Copper takes salons by storm every year, with evolving and emerging application techniques and variation of shades.

2024 is no different with everyone from Khloe Kardashian, Blake Lively to Billie Piper and Tasha Ghouri swapping their trademark locks for a Copper transformation. L’Oréal Professionnel has worked with Brooks & Brooks Creative Director and Colour Trophy finalist Marlon Hawkins, to coin this autumn’s hottest trend #CopperContrast.
 

iNOA claims:

  • Respects all patterns, including all types of curls
  • Ammonia free
  • High impact and long-lasting colour
  • 100% grey coverage
  • Up to 43% reduction in hair porosity
  • Supports scalp hydration
  • Sensorial and no odour