The partnership is the first of its kind for GSC, who are offering a monthly GSC credit/voucher of £25 per every 50 tubes (so £50 per 100 tubes and so on) to any salon buying O&M CØR.color (£8.95/tube). By also adding a nominal £1 “Green Tax” charge to each colour service bill (like the H&S charge during covid), on average this will more than cover the monthly GSC cost of £140, and in all likelihood make a profit, as well as attracting new clients and offering a marketing point of difference.
Astonishingly, less than 2% of salon metals (foil and colour tubes) are recycled, with the rest – millions of tons - going to landfill. Green Salon Collective recycles specialist hair salon waste across the UK and Ireland, which includes typical landfilled waste like cut hair and contaminated salon foil and colour tubes. With over ten different ways to reuse and recycle waste hair, it’s used to clean up oil spills, create art and sculpture, and even to make a hair and wool gardening twine – all fantastic talking points for clients!
Original & Mineral is an Australian salon professional brand founded by Jose Bryce Smith, who opened the first ammonia-free salon in Australia 20 years ago with her then partner, a hairdresser who suffered with contact dermatitis. Their vision was to bring nature and luxury together in a line of hair colour, care and styling products that are safe, effective and beautiful to use. The formulations replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as quality essential oils that deliver real benefits.
Developed for hairdressers by hairdressers, O&M’s CØR.color range is an innovative vegan formula clean from Ammonia, PPD and Resorcinol. Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry, with the introduction of a progressive new colour technology–Molecular Blend Technology (MBT).
This revolutionary colouring system pre-links base and reflect colour pigments, allowing them to develop more effectively and evenly, giving superior coverage while minimising the risk of scalp irritation.
CØR.color is the answer to an industry-wide problem of increasing chemical sensitivity while pleasing consumers on the lookout for ever-more effective natural beauty solutions and allowing colourists to achieve stunning results with no compromise.
This new partnership enables O&M Salons to extend their sustainable ethos by closing the loop and ensuring the empty tubes never end up in landfill.