Founder Jose Bryce Smith described it as a "masterclass in the art and science of hair colouring." The festival-style event featured DJ beats, coffee carts, styling stations, and real-time colour transformations by top artists among other creative activities to create a dynamic, unique, exciting atmosphere. Focusing on providing fun educational activities, the day’s agenda was lined with real-time colour transformations led by five internationally recognized artists, Jaye Edwards, Amelia Jane, Kim Haberley, Kirsty Anne Sage, and Becc Snow, who each brought their own unique perspective to the stage.
Celebrity hairdresser Natalie Anne brought education to the mainstage as well as conducting a styling session of her own. Finally, a Q&A with brand founder, Jose Bryce-Smith, international guest Tia Lambourn from the UK, and the educators took place before ending the day with a drink’s reception. Gary Prigge, O&M Global Educator, commented, "The groundbreaking O&M Made for Originals event marked an industry milestone and stands as the largest undertaking by O&M to date. Featuring Australia's top hairdressers, it set a new standard. More than just an event, it evolved into a celebration of like-minded individuals seeking empowerment through education and genuine connections."
Tia Lambourn commented, “To say this was the first year and the first Made for Originals event I can’t wait to watch it change and grow over the years and I hope to be lucky enough to take part in the years to come. The day before the event we went to the venue to do a run through with all the educators that were taking part and seeing how the O&M team was coordinating the lay out of the day was such a buzz, I can’t even begin to describe it. The day itself was incredible, you could really see how much work had been done behind the scenes to make sure that it was a fully immersive educational day giving as much as possible. As a lover of education, you were absolutely spoilt for choice with five educators to learn from showcasing their favourite colours, products and more. Jose had asked if I would take part in the panel as a guest, and I was honoured to play a small role in an incredible day. I loved that this event showcased individuality by offering something for everyone.”
O&M is changing the game, redefining the clean beauty industry, providing safer, natural, and low chemical solutions to harsh salon chemicals. Combining nature and luxury, O&M’s line of Australian-born hair colour, care, and styling products are safe, effective, and beautiful to use.