OSMO Announces New Technical Advisor: Kelly Shone-Adams

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British professional colour house, OSMO has announced the appointment of its new Technical Advisor, Kelly Shone-Adams.

The new role will see Kelly help manage the hugely successful OSMO IKON closed Facebook group, alongside OSMO Ambassador; Adele Clarke, host live social media technical education sessions, and deliver OSMO IKON educational courses to a selection of OSMO key distributors.

With over 28 years’ experience in hairdressing and colouring, Kelly is the owner of Technocracy Hair salon in Neath, Port Talbot:

I opened my salon almost four years ago, but the salon name was one I thought of during my early YTS training days. It means ‘an elite group of experts in their field’ and is the perfect name for a hair salon. It’s unique and stands out – just like me.

Kelly’s career has seen her not only excel in hairdressing but as an educator too. With recognised teaching qualifications in Level 1, 2 and 3 plus D32/33 assessor credentials too, Kelly has been educating her peers for five years both locally and nationally. Her new role with OSMO will enable her to further share her passion and experience for education.

Within a short time of opening her salon, Kelly has been recognised with numerous awards for her business and creative acumen. From Good Salon Guide’s ‘Nations Favourite Hairdresser’ award to winning The Salon Awards, ‘Best Salon: Wales’, ‘Best Customer Experience: Wales’, ‘Best Colour Salon: Wales’, and ‘Best Colourist: Wales’ in both 2020 and 2021, Kelly and her team have set the creative bar high. Kelly’s expertise continues with regular appearances at industry exhibitions including Salon International, Pro Hair Live, and Colour World.

I’ve such a passion for our craft. I’ve loved it from day one and really enjoy how every day is different, plus how you meet such interesting and inspiring people. As an educator, it’s important to not only share my knowledge but to learn from others too. Working with OSMO will be a great opportunity to grow my skills and expand my hairdressing network. Having trained in the traditional school of cutting and colouring, I’ve ensured my skills are constantly developed and strongly believe that when you create a new look, all elements of the hairstyle must tie together to create an outstanding overall look. I love hair, especially seeing beautiful hair that has real experience shining through. OSMO products really consider the hairdresser’s needs to enable us to create stunning results, which stood out to me when I started using the brand in my salon. – Kelly Shone-Adams

OSMO Brand Manager, Sinéad McLaughlin said:

Kelly’s experience within the industry both creatively and educationally was a real stand out point for us. We’ve been aware of her work for some time through social media interactions and using our products in her salon. This is an exciting time for the OSMO family and it’s great that Kelly is part of the team now. 2022 will see a big focus on education both digitally and within our distributor locations and Kelly will be an integral part of this direction.

Quick Fire Questions with Kelly:
  • Favourite OSMO Products: XPOSED Anti-Humidity Spray, Super Cool Zero Orange Shampoo, and Wonder 10.
  • 3 Words to Describe You: Passionate, Approachable, Bubbly


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