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OSMO Launches GLASS FLUID

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OSMO, a leading force in professional haircare for over 25 years, proudly unveils GLASS FLUID - Luxe Elixir, a premium addition to its newly relaunched product range. 

This milestone marks the beginning of a bold new era for OSMO - defined by innovation, elevated aesthetics and a continued commitment to empowering fearless self-expression through hair.

GLASS FLUID - Luxe Elixir is a luxurious, vegan-friendly hair serum enriched with a nourishing blend of Avocado, Coconut, and Argan oils, plus Vitamin E. Specially formulated to repair and restore dry, damaged hair, it also reduces drying time and provides UV protection, leaving hair visibly smoother, shinier and healthier with every use.

Available in a sleek 50ml bottle, GLASS FLUID reflects OSMO’s dedication to creating high-performance, salon-grade products that remain accessible and affordable.

“Glass Fluid has fast become a staple in my kit – it’s the kind of product that delivers instant results clients can see and feel. Whether I’m finishing a sleek blow-dry or reviving dry, stressed ends, the blend of nourishing oils and lightweight texture adds incredible shine without any heaviness. It’s the perfect all-rounder for healthier[1]looking hair with serious gloss,” says Jake Nugent, OSMO Ambassador

A New Era for OSMO

The relaunch signals more than just a makeover; it’s a reaffirmation of OSMO’s core values: quality, creativity and accessibility. With modernised packaging, forward[1]thinking formulas, and exciting new product introductions like GLASS FLUID, OSMO continues to empower the industry with tools that inspire confidence and creativity in every style.

OSMO Glass Fluid - Luxe Elixir (50ml, RRP £13.95) is available from hair salons nationwide and direct from www.osmohair.co.uk