Long established and historic barbering brand, Pall Mall Barbers celebrated its 120th anniversary with a celebratory party. The 120th Anniversary Party took place at the Hippodrome Casino and was an extravaganza of live performances, live wet shaves, luxury pop-ups and more.
The highlight of the evening included the 120th anniversary catwalk that demonstrated a history of men’s grooming and style throughout the ages, all curated and styled by the master barbers and senior members of Pall Mall Barbers.
Pall Mall Barbers is one of the oldest and most respected barber shops in the UK. Founded in 1896 at No. 27 Whitcomb Street, The Pall Mall Toilet Saloon, as it was historically known, was a standout in St James’s and Pall Mall.
A name synonymous with grooming, it provides the best mix of old school service for the modern man. With locations in Trafalgar Square, Fitzrovia, Westminster and Bishopsgate, the team at Pall Mall Barbers is renowned for offering razor sharp barbering services to the gentleman of London.
The historic area of Pall Mall and surrounding St James’s holds a reputation as the home of the finest barbers in the world. It boasts some of London’s most exclusive gentlemen’s outfitters and private clubs. London’s iconic landmarks are within striking distance, with Buckingham Palace, Downing Street and the Houses of Parliament all located close by.
When Richard Marshall acquired the business in 2005, he renamed it as Pall Mall Barbers, reimaging the barbers for the modern gentleman, and nodding back to the distinguished heritage of British barbering at the address.
Expanding the business from its original location in Trafalgar Square, Marshall has opened three new stores and doubled the size of his barbering team. With a treatment menu including the sharpest haircuts, finest traditional wet shaves and beard trims, the team uses Pall Mall Barbers very own shaving and haircare products, providing a service that seamlessly blends tradition and history with excellence and the very best service around.
The stylists include local and international barbers, all extremely knowledgeable and enthusiastic about their trade. Between them they surpass 350 years’ experience in the art of male grooming. From hands on service to expert tips and advice, Pall Mall Barbers provide the best mix of service and style with ongoing aftercare advice.
Pall Mall Barbers goes beyond providing an exceptional service, to impart invaluable advice to gentleman seeking to improve their grooming rituals. It aims to encourage and support a new breed of gentleman; one whom appreciates both the traditions of male grooming and the modern approach to haircare, who is looking to blend the best of both to achieve their desired look.
In 2014 Pall Mall Barbers launched its unique 3-Step Shave System, hair products and beard treatment range, which now retails around the world including Europe and the USA.
To celebrate the 120th Anniversary, the team has now developed the 5-Step Pro Shaving System which expands on the 3-Step Home Shaving System – which clients can purchase – to provide the ultimate luxury shaving experience, whether at the barbers, at home or on the go at the gym. Designed to create an artisanal 45-minute shaving experience in our stores, or thorough a home shave. The in-salon treatment launched officially at the party with live demonstrations being provided to guests.
Richard Marshall, owner of Pall Mall Barbers says,
What a night! It was a great evening of celebrations and we really enjoyed welcoming press, customers, suppliers, buyers and of course, our team, to celebrate such a momentous occasion. The ethos of Pall Mall Barbers is traditional service in a modern manner, updating the systems and process of barbering whilst maintaining and respecting its history. We have great respect for the red and white pole which is outside the stores; it’s the symbol for tradition at the core of barbering. To celebrate 120 years is really something and we’ve so much more to deliver and develop in years to come. It’s a really exciting time for the Pall Mall Barbers brand!