Men’s grooming range and barber stores, Pall Mall Barbers, kicked off its Cage Warriors Fighting Championships (CW) sponsorship at the CW Unplugged fight on Saturday 12th November.
CW joined forces with BT Sport to host ‘CW Unplugged’ live from the broadcaster’s studios in the Queen Elizabeth Olympic Park, London. The event was broadcasted live on BT Sport in the UK and Ireland, Viasat in Scandinavia, and on UFC Fight Pass globally. Pall Mall Barbers branding was visible around the ring and also backstage where attendees were treated to an old school barbershop experience courtesy of the Pall Mall Barbers pop-up salon and team.
Cage Warriors was established in 2002 and is home to some to the biggest stars of MMA, past, present and future. It is one of the most respected regional MMA promotions in the world, discovering and nurturing some of the biggest names in MMA today.
I’ve been a fan of MMA and Cage Warriors for many years and to have the opportunity to support a sport that is growing in popularity and getting great airtime around the world, is great. Barbering is also having its time in the spotlight and our being part of the grass roots of CW both in and outside the octagon, is ideal. We’ll be hosting pop-up shave, hair, and beard trims treatments on fight nights and also be visible in the octagon with the fighter’s corner area and the Cut Mans’ gloves being branded. There’s real history with barbers and the medical field; barbers used to be surgeon’s years ago and practiced blood-letting, dentistry and minor surgery, which is why barber stores around the world have the red and white poles outside, so linking with the Cut Man and being part of their essential physio equipment brings the heritage of barbering full circle. It’s a nice touch sponsoring the Cut Man and branding their gloves, explains Pall Mall Barbers, managing director Richard Marshall.
Commenting on the partnership, Warriors Development Agency CEO, Casimir Knight, said,
We are delighted to welcome Richard and the Pall Mall Barbers team to the Warriors family. The PMB brand and activities have a good fit with our fan base and fighters, and we're looking forward to a great partnership.
CW Unplugged took place on Saturday 12th November 2016 live from BT Sport Studios.
Pall Mall Barbers shops are located in Trafalgar Square, Fitzrovia, Westminster, Bishopsgate and the product range is available on www.pallmallbarbers.com