Paul Edmonds and his talented styling team have been announced as the official hair squad for Britain’s Next Top Model (BNTM) series 11, airing on our screens in April 2017.
Paul is the dedicated hairstylist for VIPs, television and film including; Margot Robbie, Lilah Parsons, Zara Martin and Model and TV presenter Abbey Clancy. Paul and his hand selected hair experts are responsible for creating beautiful and trend-led looks for each makeover episode, ensuring the BNTM girls and judges are camera ready.
Speaking on his new position with BNTM, Paul said,
I've always been a big fan of the show, so to be involved in the new series of Britain's Next Top Model is a privilege and it is testament to the exceptional talent and hard work from my creative team. Knowing Abbey Clancy on a personal and professional level means that I know exactly how she wears her hair which makes it easier for us to discuss makeover ideas for the models on set. We’re already making plans for future series and feel this collaboration comes at a key time for the business, as after 30 years in our Knightsbridge location, I will be opening my second salon in Circus West within the iconic Battersea Power Station in March 2017.
From the moment you enter the Knightsbridge based Paul Edmonds London salon, one instantly feels at home. It is thanks to ‘The Godfather of Hair’ Paul Edmonds, who has been at the forefront of hair trends for the last 30 years, and as an ambassador for L’Oréal, Shu Uemura and Kérastase, is widely known throughout the industry.
What makes Paul Edmonds stand out from the crowd are his impeccable service, approachable nature and brand ethos that every stylist is an extension of Paul himself. Clients and celebrities continue to return as loyal customers, not only because they feel part of the salon family, but are confident that they are in safe hands the moment they sit in Paul’s chair.
Renowned for his pioneering cutting techniques Paul Edmonds can turn his hand to any hairstyle across the generations, whether it’s a classic bob for his longest standing client or a cutting edge hair transformation for a VIP. As a destination for A-List celebrities, Paul’s talented team are on speed dial to create colour and styles for the latest films and television series including; The Theory of Everything, Game of Thrones, Downton Abbey and The Musketeers to name a few.
A day in the life of Paul could start with welcoming close friend Julie Walters into to the salon in the morning, and by mid-morning he’s working his magic on Andrew Garfield for his next film role. Shortly after lunch Paul is getting the London ‘It Girls’ red carpet ready, and by the evening Paul Edmonds and his glam squad are jetting off to LA to style Sam Smith’s hair for the Oscars.
In 2017 Paul’s clients will be crossing the Thames to Battersea for appointments at a second Paul Edmonds salon, which is set to launch within the Battersea Power Station. Paul Edmonds is a true style innovator and an absolute authority on hair. He has taught some of the UK’s best-known stylists, and training and education are paramount with all teams working at the Knightsbridge and Battersea salons trained by Paul himself to deliver the best cutting and colour expertise.