Phoenix Hair & Make-up, Abergele has been awarded a place in the hairdressing industry’s most fashion-led live hairdressing competition the L’Oréal Colour Trophy 2013.
To gain a prestigious place in the Regional finals the salon submitted a photograph demonstrating their technical expertise and their fashion awareness on a male or female model. Phoenix were quickly noticed for their ability to produce a modern and inspirational hair colour with a stunning editorially inspired finish and shook off stiff competition of over 1000 entries from across the UK.
Phoenix Hair & Make-up will now require a stunning, catwalk confident model to put both their knowledge of catwalk trends and technical skill to the test as they complete their model look live in just 45 minutes. The goal is to create a look that encapsulates the brief of a ‘well executed, inspirational, modern colour with a beautiful editorially inspired style and finish on a female model, complementing an Autumn/Winter 2013/14 fashion trend to create a show-stopping total look’.
Pauline Heap Williams and Victoria Taylor are overjoyed with having broken through to the next level of the competition. They will now join 65 other salons from across the North West region in a bid to secure the L’Oréal Colour Trophy and the L’Oréal Professionnel Men’s Image Award 2013.
The fashion fuelled, high energy event will be one of seven highly anticipated regional finals happening across the country and will be hosted by TVs new it girl Zoe Hardman co-host of Take Me Out: The Gossip alongside Mark Wright for ITV2. Each salon team will only have 45 tense minutes to bring their model look to life and demonstrate that they are the region’s most talented and creative hairdressers to a panel of judges consisting of acclaimed hairdressers. Award-winning hairdresser and judge Trevor Sorbie MBE commented,
It’s an amazing achievement to make it to this stage, the Regional finals have an amazing atmosphere and it’s great to bring talented hairdressers from all over the region under roof. What turns my head and captures my attention is when all the elements come together, great model with styling and makeup that work flawlessly with the cut and colour – an overall look that looks effortless.
Phoenix could be one of just six salons to walk away with a place in the industries longest running, glamorous awards event the 58th annual L’Oréal Colour Trophy Grand Final on June 3rd 2013 inside the elegant Grosvenor House, Park Lane, London. This stage leaves them just one step away from scooping the unparalleled grand final prize of A Year of Dreams. An exciting mix of educational courses, creative oversees events, national media exposure and glamorous fashion shoots.
Image Credits - Hair: Phoenix Hair & Make-up. Photography: Neil Whiteley