Originating from Australia, O&M is a professional colour, haircare and styling range created with the belief that healthy hair begins when it is free from stress. By removing harsh chemicals wherever possible and including natural extracts and active minerals that deliver real benefits and outstanding results, O&M challenges the artificial norms of professional haircare with formulations that are effective and gentle.
CEO and Founder, Jose Bryce Smith is the driving force behind Original & Mineral; Jose says,
I have always been passionate about natural products, health, wellbeing and fashion, and wanted to bring these interests together, bridging the gap between natural and luxury.
Jose introduced ammonia-free colour to Australia, as her husband Alan Buki, a sufferer of contact dermatitis, was unable to use conventional hair colour in his work. At their salon, Atlantis Hair, the unique use of ammonia-free colour became their vision for an even better colour brand, which Jose has been pioneering into salons for 12 years. Cue O&M.
The hardworking range includes:
- Shampoos and conditioners for all hair types and specially formulated for coloured hair; designed to guard against colour fade with UV Protection.
- Treatment masques void of the ‘everyday’ chemicals such as Phthalates, Sulfates, Parabens, Propylene Glycol, M.I.T, Triclosan, and Sodium Chloride
- Salon tried-and-tested styling essentials developed to deliver low chemical, performance products without compromising on quality.
With salons in Australia and New York, and a growing presence around the globe, O&M has become the go to haircare range for men and women who want their grooming clean, distinctive and original.