The team shot at Direct Digital in London, where they created ten looks on five models - all a variation on blonde, with diverse tones and styling.
Luke had prepped and briefed the team in advance, theming the shoot around a girl band in a garage, each with their own image and character. Project leader turned photographer for the day, Kai Wan, shot the collection, for a full Fellowship collective effort.
Luke says,
I had a fantastic day with the Project X team. I was so honoured to be asked to art direct their shoot, and the effort they put in - not only on the day, but in the planning too - has lead to amazing results.
Team member Lois Negus adds,
I took so much away from this day as I love doing session hair. It was so interesting to see first hand how Luke comes up with his ideas and how he works with the models, make-up artists, stylist and photographer to create the perfect collection. He made me realise that the tiny details make all the difference.