According to Vish, the industry’s leading colour management system, salons across the industry will be using up to 175% more colour on each retouch.
To help salons out, Vish recommends passing on extra product costs to your clients, ensuring that the 175% increase in product use post-lockdown is being captured, which will guarantee a profit on all services. By charging for product and service separately, and only precisely charging the amount of product used during the service, salons provide transparency to customers in how they are being charged.
By separating product and service costs, Neal Loucka, owner of Sound Salon Spa, saw an increase of 161% in product charges compared to what they would have charged. It is estimated that the average six chair salon will see between £6,000 and £12,000 in additional product used to service clients after the lockdown period.
One way to capture this extra product is by using Vish Front Desk, which is an easy and efficient way to pass extra product charges on to your clients. Front Desk breaks down salon pricing structures into parts: product costs and service costs, creating a fair and profitable pricing strategy so salons can charge for extra product used, without changing service prices.
Before Vish, some salons were seeing costs per service of 24%, and it’s much higher post-lockdown. This pricing strategy allows salons costs per service to stay below a targeted 6%, guaranteeing profits on every service.
Passing extra product costs to their guests, rather than absorbing it themselves, increases profitability in a time that every gram counts. Preserving this revenue will help salons bounce back from hard times and continue to build a strong colour business. - Joshua Howard, CEO of Vish
Initially we thought we’d see pushback from clients, but once they understand that they are being charged only for product used on their head, and not what the average person uses, they were happy to pay the difference. - Bruce Brothers from Goldie X Bob Hair Salon in Denver, CO
Good Salon Guide members can now take up Vish with a 15% discount on a 12 month subscription. Contact [email protected] and quote your GSG member number to get your discount.
To learn more about the trend analysis, visit www.backtobusiness.getvish.co.uk