Brand leader’s in professional beauty, Salon System has kick started the new year with an innovative refresh of its extensive lash category.
Including both strip and individual lashes, the Naturalash range has been injected with vibrancy and excitement for a more enticing look and feel, as well as making selection easier for the beauty professional. What’s more, Salon System has developed a new interactive ‘Lash Pamper Party’ concept to help professionals boost their revenue and promote their business.
Perfect for beauty salons, mobile therapists and hairdressers, the new Lash Pamper Party programme will be taught on the Salon System Creative Lash Technician Course.
Now boasting standout colours that coordinate with the different lash styles, beauty professionals can instantly identify the Natural, Volume, Intense and Texture Naturalash Strip Lashes and Natural, Volume and Extend Individual Lashes. An increased size style and lash number on the lash tray also helps to make the shopping experience easier.
In addition, the back of each lash pack features a categorisation educational tool, denoting the effects of each lash style, to further aid the lash purchase process.
In conjunction with the lash packaging refresh, Salon System has launched a Naturalash Salon Retail Unit, to help salons boost their retail sales. The new Naturalash Salon Retail Unit (£4.85 + VAT) contains the following top selling Naturalash styles:
- 4 x Volume 101
- 4 x Volume 107
- 4 x Volume 120
Kathy Holroyd, Marketing Manager at Salon System comments,
We’re all very excited about the new look of the Naturalash range and think our customers will be too! Not only does the new packaging standout, but we’ve made the customer purchasing experience slicker. As a market leader, we constantly strive to improve our offerings and remain the brand of choice for beauty professionals.
The Salon System Creative Lash Technician Course, now including the new Lash Pamper Party concept, is the perfect accompaniment to the Naturalash Lashes and is ideal for both beginners and professionals to learn the latest lash techniques, creative trends and tricks of the trade.
The course includes three specific lash procedures; strip lashes, individual/cluster lashes and Marvel-Lash Express as well as Salon System’s five new signature lash techniques.
For details on the Salon System Creative Lash Technician Course (£115 +vat) contact Training Solutions on 0208 8454115.