Schwarzkopf Essential Looks: Modern Icon – Beat Icon

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Bridging the gap between the fashion catwalk and high street, Schwarzkopf’s Essential Looks inspires hairdressers and salon clients each season, with directional catwalk trends translated into wearable salon looks.

This spring/summer, Essential Looks captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create distinct trends that provide hairdressers with a fresh vision for 2017.

Beat Icon

From the eternal fascination of icons in the early 60s, spanning James Dean swagger to Andy Warhol and Velvet Underground cool, Beat Icon is reminiscent of the looks that defined a generation. With precision-cut hair and clean lean lines, ‘Beat Icons’ wear pixie boots, pant suits, cropped trousers and mono stripes, rocking modern gamine androgyny and urban cool. The look is perfect imperfection, it’s honest, it’s authentic, and delivers modern, effortless, beauty.

Colour Direction

Any shade as long as it’s blonde! BEAT ICON utilises the BLONDME colour palette for maximum colour customisation. A modern-take on 90s ‘grown-out bleach’ sees ‘smudged roots’ as the must-have look for the urban style icon.

Styling Direction

For male and female trend aficionados, BEAT ICON takes precision cutting and clean lines to the next level. To complete the iconic look, hair is given weightless texture and a polished finish with a combination of OSiS+ Session Label Super Dry Flex and Powder Cloud.

Essential Looks App and Trend Report

The Essential Looks app, featuring the Modern Ikon Collection, is Schwarzkopf Professional’s exclusive portal to the inspirational world of Essential Looks, providing both hairdressers and end-consumers alike with the latest hair trends and inspiration. Now featuring the Digital Essential Looks Magazine and Augmented Reality features, the Essential Looks AR Viewer brings trend videos, product updates and exclusive behind-the-scenes interviews to life like never before.

To receive the full Essential Looks 1:2017 ePackage, contact a Schwarzkopf Professional representative. Further Essential Looks App information can be found on iTunes and Google Play.

Essential Looks Credits:
International Creative Director, Simon Ellis
Essential Looks Direction, Nina Schaefer
Schwarzkopf Professional Global Ambassadors, Lesley Jennison, Tyler Johnston and Richard Ashforth
Schwarzkopf Professional North American Colour Director, Rossa Jurenas
Hair Assistants, Joana Neves, Pierre Saint-Sever and Ivana Oletic
Backstage, Social Media Photography and Video, Ammaru Akacha
Photography, Simon Emmett assisted by James Sharpe and Giovanni Mafrici
Filming, Karen Lowe and Andy Gilbert assisted by Markus Gilbert, Ivan Wood, Tim Wood and Matthew Barksby
Retouching, Provision, London
A2z Make-up, Chiho Schwarzer
Digital Operator, Thomas Gering
Essential Looks Collection Make-up, Alex Byrne assisted by Chiho Schwarzer
Essential Looks a2z, Backstage and Still Photography, Gerd Bayer, Melanie Hammer and Christoph Hoehmann
Essential Looks Clothes Styling, Lucy Manning assisted by Helen Searle

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