Bridging the gap between the fashion catwalk and high street, Schwarzkopf’s Essential Looks inspires hairdressers and salon clients each season, with directional catwalk trends translated into wearable salon looks.
This spring/summer, Essential Looks captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create distinct trends that provide hairdressers with a fresh vision for 2017.
Quirky, confident and bold, less is never more when it comes to ‘cupcake grunge’. Combining the rebellious attitude of punk with colour-popping hues, Colorama features a style for the non-conformist. Random graphic shapes, a ‘mix and un-match’ approach and a clash of colour create a fast, fresh statement that’s completely experimental, whilst influences from Tokyo’s Harajuku street culture makes this trend both futuristic and completely now.
Intermixable bold statement colours make the Colorama trend pop as IGORA ColorWorx direct dyes create playful effects in a colour clash of neon shades. A kaleidoscope of colour is seen either through the mid-lengths and ends or as an all-over colour statement.
Individual style statements are the way forward; Colorama styling is for the non-conformist. Textured, random shapes give a post punk DIY feel, as OSiS+ and OSiS+ Session Label styling products support a ‘rough and ready’ finish.
Essential Looks App and Trend Report
The Essential Looks app, featuring the Modern Ikon Collection, is Schwarzkopf Professional’s exclusive portal to the inspirational world of Essential Looks, providing both hairdressers and end-consumers alike with the latest hair trends and inspiration. Now featuring the Digital Essential Looks Magazine and Augmented Reality features, the Essential Looks AR Viewer brings trend videos, product updates and exclusive behind-the-scenes interviews to life like never before.
To receive the full Essential Looks 1:2017 ePackage, contact a Schwarzkopf Professional representative. Further Essential Looks App information can be found on iTunes and Google Play.
Essential Looks Credits:
International Creative Director, Simon Ellis
Essential Looks Direction, Nina Schaefer
Schwarzkopf Professional Global Ambassadors, Lesley Jennison, Tyler Johnston and Richard Ashforth
Schwarzkopf Professional North American Colour Director, Rossa Jurenas
Hair Assistants, Joana Neves, Pierre Saint-Sever and Ivana Oletic
Backstage, Social Media Photography and Video, Ammaru Akacha
Photography, Simon Emmett assisted by James Sharpe and Giovanni Mafrici
Filming, Karen Lowe and Andy Gilbert assisted by Markus Gilbert, Ivan Wood, Tim Wood and Matthew Barksby
Retouching, Provision, London
A2z Make-up, Chiho Schwarzer
Digital Operator, Thomas Gering
Essential Looks Collection Make-up, Alex Byrne assisted by Chiho Schwarzer
Essential Looks a2z, Backstage and Still Photography, Gerd Bayer, Melanie Hammer and Christoph Hoehmann
Essential Looks Clothes Styling, Lucy Manning assisted by Helen Searle