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Schwarzkopf Professional’s Chroma ID Range Expands

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CHROMA ID, Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology, is launching two new colour tones to their Bonding Colour Mask collection.

The Bonding Colour Mask collection currently features 13 different tones for low-commitment colour services, such as the enhancement or refreshment of dull mid-lengths or the longevity enhancement of IGORA Royal or Vibrance shades. But coming this September to add to the already extensive collection, for even more customisations will be a grey tone and black tone.

Tim Scott-Wright, award winning hairdresser and Schwarzkopf Pro ambassador, says:

Chroma ID is a fantastic colour range that has made an incredible range of shades accessible to hairdressers whilst providing ultimate care for our clients hair whilst we colour and tone. Adding a grey tone and a black tone will such a welcomed addition to the portfolio, the grey tone will be fantastic for the current on trend silver tones we’re seeing a lot of in the salon. This would normally be a high maintenance tone but thanks to the grey Bonding Colour Mask clients will be able to maintain a salon-fresh colour. It’ll also be great for knocking out any warmth and neutralising darker hair tones. The black will be fantastic for those darker level brunettes to add real shine and gloss and good as an intermixable tone to dull down any bright shades giving us even more choice.

There will also be four new at home Bonding Colour Mask colours: to help salon clients maintain or refresh their colour vibrancy at home, added to the line-up. Clients will be able to choose from soft rose, milk chocolate, lavender, and light grey.

The Chroma ID portfolio was designed to allow 100% shade mixability, guaranteeing infinite colour services and maximum colour versatility. The new Schwarzkopf Professional Chroma ID tones will be available from September.

Visit www.schwarzkopfpro.com where detailed information on CHROMA ID products, looks and in-salon services are available and keep up with the exciting world of CHROMA ID by following Schwarzkopf Professional’s social media channels (@schwarzkopfprouk) and discover complete colour customisation via the #CHROMAID hashtag.