Schwarzkopf Professional’s New Colour Enablers
The new range of colour enablers from Schwarzkopf Professional has been developed as an all-inclusive support kit to master any colour service in three simple steps.
Colourists understand that the condition of their client's hair can affect not only the final colour, but also the process. Every client presents different hair and skin needs; from porous hair to colour build-up, skin damage or delicate skin – and everything in-between. All these factors are taken into consideration during a professional colour service, yet to provide the very best client experience it is important to optimise every step of the service.
Therefore, Schwarzkopf Professional has formulated a specific range of comprehensive and convenient colour enablers; specially developed to upgrade any colour service with supporting products that address the needs of client hair, skin, and scalp condition to provide perfect colour results.
The Products
Salons and their clients will already be familiar with some of the products in the range – including the ever-popular Bond Enforcing Color Remover, the FIBREPLEX System and IGORA Expert Kit products – yet as standalone products these ranges do not provide comprehensive support. Schwarzkopf Professional are making things easier with the intuitive range of colour enabling products bringing the assortment into one harmonious support kit with matching packaging and new products to take any colour service to the next level.
Schwarzkopf Professional's colour enablers range supports colourists through every stage of the colouration service:
- Step 1 – Create the perfect canvas before colouration
- Step 2 – Protect the hair, scalp and skin during colouration
- Step 3 – Seal the hair after colouration
Using the recommended products at each stage of a colour service creates a streamlined and easy to implement system; with special technologies and improved consistencies within select products.
Step 1 – Before Colouration
Bond Enforcing Color Remover (30g Sachets, Part A & Part B)
Enables the removal of artificial colour build-up (up to three levels), whilst maintaining the integrity of the hair. The integrated Fibre Bond Technology strengthens the hair fibre making it ready for a new colour service straight away.
Hair Primer (250ml Bottle)
Used to equalise porosity and balance out structural differences; helping to create uniform and even colour results without colour shift or impact on the final colour or lightener performance. The Hair Primer also includes two specialist technologies: one with Keratin Complex Technology – to detect and fill uneven spots for an overall equalised hair shaft, further strengthening the hair fibre. This results in a quick and even application. The second with MicroPur Technology – Helping to neutralize impurities and metal ions (from water and environmental pollution). This prevents colour inequalities, which can lead to colour fading or shifting.
Step 2 – During Colouration
Skin Protect (100ml Tube)
A barrier cream emulsion that protects the hairline during the coloration process. The lightweight consistency allows for a quick and easy application to the hairline, preventing staining or irritation to the skin.
Scalp Protect (150ml Bottle)
A soothing serum formula that acts as a barrier to protect the scalp during a colour or lightening service. The Scalp Protect serum also includes an additional caring technology with Derma Protection Complex – external influences can easily disturb the scalp’s balance. The formula with Allantoin and Panthenol, shields the potentially delicate scalp helping to prevent scalp irritations.
FIBREPLEX No.1 Bond Booster (500ml Bottle)
An additive that can be mixed into any lightening, lifting or colouring system. It reduces hair breakage and protects the inner hair structure from potential damage but should not be added to products that contain already a Plex/Blonding technology.
Step 3 – After Colouration
FIBREPLEX No.2 – Bond Sealer (500ml Bottle)
A deeply caring treatment that stabilises the bonds enforced by the FIBREPLEX No.1 Bond Booster. It also creates new bonds and balances the pH level for long-lasting strength, suppleness, and shine.
Hair Sealer (750ml Bottle)
A post-colour treatment with optimised pH level. It locks in the colour pigments to prevent colour fading and shifting to give brilliant results from root-to-tip in only 30 seconds. With built in Fibre 3+ Technology, it helps to stop the oxidative process and neutralises, binds, and regenerates the hair whilst smoothing the hair fibre after each colour service.
Stain Remover (250ml Bottle)
A cleansing fluid to remove unexpected stains after a colour service.
Schwarzkopf Professional understands that a colour service is not about individual products, it is about the total look. It should create a complete experience for the client – as well as value for the salon. Which is why by including products from the Schwarzkopf Professional range of colour enabling products across the three steps, salons can offer a more premium service to their clients with an optimized result and coloration experience.
Online and Education
To support the launch of Schwarzkopf Professional's colour enablers, product information and detailed service opportunities and tips will be made available on the Schwarzkopf Professional website: www.schwarzkopf-professional.co.uk. Alongside step-by-step tutorials on the application and technologies included within the hero products from the range: Scalp Protect, Hair Primer and Hair Sealer.
Expect to see the range of colour enabling products detailed in full across Schwarzkopf Professional's social media channels @schwarzkopfprouk and within the extensive education hub, the ASK eAcademy – register for FREE access to open up a wealth of knowledge, including information on the new range of colour enabling products: www.ask-elearning.com.
The new colour enabler products will be available from March 2021.