Schwarzkopf Professional promised to bring something for everyone with their Salon International show, which featured an all-star line-up of hairdressers and ambassadors from across the globe.
Hooker & Young opened the show with English Eccentrics; a celebration of Great British style that referenced some of the most iconic moments in pop culture over the last 50 years. Their first looks took cue from the New Romantics, with tight buzzcuts, layered crops and undercut sections with bold Colorworx colour placement in shades of yellow, blue and green.
It’s about having fun with colour, said Michael. It’s almost like layering chiffon – through the placement, the other shades take on new dimensions.
It was a celebration of 70’s style next, with the “R’n’Biba” collection of two models. Emerging from the stage with towering, layered 70’s bouffants, their wigs were soon pulled off to reveal tight curls with dark, root-stretched blonde. Inspired by Gucci shows from the last few seasons and a general revival of 70’s layering, patterns and textures, the looks were fun, quirky and personalised. Michael and Gary dressed out their models to reveal fluffy, hyper-personalised curls.
Finally, Goth and punk styles were blended for a show stopping finale which was all about the beauty of avant-garde hair. Pre-coloured wigs were layered on top of one another to create a darkly beautiful duo of looks.
I don’t think avant-garde hair always has to be about making a massive statement, said Michael. It’s about creating one dramatic moment.
Next on stage were the UK BlondMe ambassadors, bringing to life a series of blonde moments; ranging from romantic, soft pastel-toned looks in shades of apricot, peach and blush pink to icy-white crops and fluffy silver curls. As the team brought to life their own takes on blonde on stage, Schwarzkopf Professional shared behind-the-scenes coverage of their recent BlondMe shoot, sharing the team’s favourite products, blonde icons and trend predictions. Gary Taylor from Edward & Co said:
BlondMe ticks every box; it’s been fantastic for my salon, the clients love it, and we love it – the condition of the hair, the consistency and the long-lasting tone… how could it be better?
With a diverse line-up of creatives from across the country on stage, it was an inspiring insight at how many looks, moods and trends can be evoked by blonde, and how different hairdressers handle the same colour range. There truly was a blonde for everyone – proven in spectacular style by Suzie McGill, Dylan Brittain, Debbie Gee, Sara Barlow, Gary Taylor and Kevin Kahan.
The genius work of Madrid’s X-Presion was next to be showcased, with the Spanish creative collective bringing their trademark innovative colour techniques to the Salon International stage. But before any hair was created, it was time for an announcement – the team have been working on a Netflix documentary, filmed across the globe, with a host of other hairdressers. The documentary will celebrate the artistry of hairdressing, cutting, colouring and styling.
Best known for their standout colour application, the first model presentation featured a striking tartan colour technique, intricately woven through the hair to closely resemble a fabric. The team showcased how this striking look could be transformed into something more wearable and client friendly, through extracting elements of the tartan placement into a fringe, or back section – proving that artistry is possible in even the most subtle of colours.
Closing the show were International Style Director Tyler Johnston and International Colour Director Lesley Jennison, showcasing Essential Looks – the three seasonal trends identified by Schwarzkopf Professional International Creative Director, Simon Ellis and brought to life by Tyler and Lesley. Essential Looks is broken down into cuts, colour and styling and separated further into salon-friendly and editorial looks.
The first trend presented was Lucid Nocturnes; a story that’s all about a new take on gothic. Lesley explained that the look was all about inky blues, velvet greens and deep purples, while Tyler added that the cuts were punk inspired with modern texture and disconnected layers.
Next up was Global Tribe, which Simon called, “the new nomads – a new global community, celebrating and enhancing new and diverse textures in hair.” Tyler presented super-textured, dressed-out curls in a voluminous but natural silhouette, as well as a contrasting “bustle back” angular head shape. Colours from Lesley were soft, lilac blonde and autumnal reds, golds and browns.
New Formal is about graphic shapes and glass-like finish with super shine; created with a vibrant blend of Schwarzkopf Professional ColorWorx for a glossy pink. Lesley also presented a shimmering, tonal fringe that transformed under light to appear green, blue and purple. The cuts featured a crafted fringe and bold structure, as well as a smooth, halo-shape pageboy.
The show closed with a look at the next Essential Looks trends, which will be shot and showcased in the coming weeks and months. The sneak preview revealed gender fluid cuts, self-made shapes and hyper-volume were all set to come, with shades of peach and silver bringing the results to life.
With something to inspire every hairdresser – from the avant-garde to the everyday – Schwarzkopf Professional gave the sell-out crowd plenty of ideas to take away and use in their creative work.