Screen Queens
November 2020 sees ghd return to the small screen for the first time in nine years, as they bring their Christmas Queens campaign to British TV.
The campaign, which celebrates the gift of good hair days, sees three ghd queens providing a tongue in cheek update on the three wise (wo)men as they showcase the limited edition Wish Upon A Star Christmas collection of tools and luxe gift sets. The advert presents ghd as the ultimate provider of festive transformations; bringing in some feel-good fabulousness and sparkle to brighten up the end of a challenging year.
By broadcasting the captivating campaign video on both primetime and streamed TV, ghd hopes to promote professional retail by igniting interest in the brand amongst clients and driving them to talk to their stylists and local salons to find the perfect gift – for themselves, and others.
After a difficult few months for the high street, salons can provide the perfect festive retail option for clients – promoting the idea of shopping local, supporting loyal small businesses and making gift-buying easier, by providing a one-stop click and collect for all their Christmas needs: pampering for themselves, and the gift of good hair days for all their loved ones. With gorgeous packaging and added value treats including bags, brushes and glistening hair accessories, the Wish Upon A Star collection makes gifting easy.
Antony Strianese, ghd’s Managing Director for the UK and ROI, says:
We couldn’t be more excited to be back on TV in 2020, supporting our loyal salon partners by driving retail back into their businesses and encouraging clients to do their shopping this year in their favourite local salon. We know that it has been a challenging few months for everyone, and Christmas retail provides a great opportunity for stylists to share their invaluable knowledge and advice to help clients select the perfect gift set. We know the feel-good factor that salons bring, especially at this time of year, and we can’t wait to get back to work and help our salon partners enjoy a successful festive period with this added support. This year’s gift sets are extra luxurious too – and what could be better than giving the gift of a good hair day?