Sens.Ùs Present Their New Collection, Ultra

“We are growing together," said Sens.Ùs Artistic Director, Luigi Martini as he closed the brand’s epic show in Valencia.

On Saturday, July 7th, at the L'Umbracle Terrace in the heart of the City of Arts and Sciences, 500 of the leading hair salons and distributors from across Europe were treated to the premiere of the new Sens.Ùs Autumn/Winter collection, Ultra.

The eclectic show, which paid tribute to the hit Netflix series Money Heist, featured eccentric masks, animations and off-the-wall looks. Following a dramatic opening, it was time to present the Ultra collection, which is inspired by British and American pop culture of the 80s and 90s - the years of extravagant excesses and the desire to be different with the most provocative outfits, the most eccentric fabrics, the most vivacious and noticeable makeup and the most striking accessories.

“Young, fun and with a modern touch,” is how Luigi Martini defines the new collection, which he created along with the Sens.Ùs International Creative Team.

A full three days were dedicated to the launch of the new collection and new fashion trends for 2019, with a post-show master workshop to learn, step by step, every look presented during the stage show.

Representing the UK, exclusive Sens.Ùs distributor Debbie Digby-Smith (owner of Passion4Hair) said:

Our customers love the new collection and to be introduced to it in the beautiful city of Valencia was a treat! Luigi Martini and the Sens.Ùs creative team have once again taken it to a new level.