Dedicated to the Coverage of Mature Hair, Schwarzkopf Professional Refines their IGORA ROYAL Absolutes Range and adds 6 NEW Fashion Shades!
Schwarzkopf Professional believe that covering your white hair doesn’t mean you’re hiding your age. More and more women see it as a way of self-expression, continuing to embrace their true identity and reflect who they are - through their hair colour.
With choice in mind, Schwarzkopf Professional’s newly enhanced IGORA ROYAL Absolutes portfolio provides a comprehensive and versatile range of colours – now with 6 new fashion shades – to suit all mature hair needs, ensuring that you continue to feel #AbsolutelyYou.
To me personally, covering my grey has not so much to do with hiding my age, but rather supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it’s who I have always been. - Lesley Jennison, Schwarzkopf Professional’s Global Colour Ambassador, 50
New Line Extension
With age, many women move towards slightly lighter hair tones with more subtle nuances to compliment a lightening skin tone, and to soften the contrast between regrowth and colour. The 6 new IGORA ROYAL Absolutes shades target those with lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate, and copper, whilst promising 100% coverage.
Formulated with siliamine and collagen, the built-in Pro-Age Complex provides additional care benefits especially for mature and delicately structured hair; smoothing the surface of the cuticle to create a sleek and even surface with maximum shine. The newly enhanced range also contains Low-Odour Technology, ensuring a more pleasant colouration experience in the salon.
Colour Refreshment of Lengths & Ends:
A root retouch should never come on its own! While IGORA ROYAL Absolutes is applied to the regrowth area, the corresponding demi or semi-permanent shade should be applied to the mid-lengths and ends to keep the hair in perfect condition, ensuring longer-lasting intense shine and colour.
With matching shades available, IGORA ROYAL Absolutes works perfectly alongside Schwarzkopf Professional’s demi-permanent IGORA VIBRANCE range and the semi-permanent mix and tone system Chroma ID – providing a hassle-free, colour-matching refresh service time after time.
IGORA ROYAL Absolutes Colour Inspiration from Essential Looks
To showcase the beautiful new colour portfolio, IGORA ROYAL Absolutes shades have been used to create a salon-ready look for this season’s Dark Romance Essential Looks trend. Together with IGORA VIBRANCE, Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison, used the brand new IGORA ROYAL Absolutes shade 7-460 to create a beautifully chic, soft brown tone on Model Valerie – whilst also using shade 9-140 to create a soft face-framing effect.
You can explore the Dark Romance trend from the Essential Looks VivID Collection at www.essentiallooks.com.
With increasing age, interests and responsibilities also grow. You are less focused on looking perfect. All you want is to feel yourself and be comfortable. And I feel that the most with my brunette hair. – Valerie Jerome, Essential Looks Model, 45
IGORA ROYAL Absolutes at a Glance:
- 100% coverage with full fashion vibrancy
- Equal coverage, even on thick and resistant hair
- Extensive colour portfolio, with 6 new fashion shades
- Built-in care for mature hair with integrated Pro-Age-Complex
- Superior shine and long-lasting results
- Low-Odour Technology for a more pleasant salon experience
IGORA ROYAL Absolutes Online and Digital:
To explore the full IGORA ROYAL Absolutes colour portfolio, visit the Schwarzkopf Professional website: www.schwarzkopfpro.com where you will find extensive product information, tutorial videos and inspirational looks – as well as the latest training opportunities from ASK Education.
Keep up with IGORA ROYAL Absolutes on social media via the @schwarzkopfprouk channels, using the #IGORAABSOLUTES #AbsolutelyMe and #AbsolutelyYou hashtags for all the latest news, look inspirations and product information.