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Skin Squad Hit the Road for HGI

Harpar Grace International debuted the ‘Skin Squad’ this month, a new mobile team bringing bespoke activations, events, and educational experiences directly to its UK and Irish accounts.

The client-centric approach is aimed at nurturing growth and offering comprehensive support to aesthetic clinics, and wellbeing destinations stocking HGI’s portfolio of skincare, haircare, and well-being solutions.

Clinic and studio managers looking to scale up their in-house resources can call upon the HGI ‘Skin Squad’ for assistance. Supporting iS Clinical, Déesse Pro, RevitaLash Cosmetics, and Totally Derma, the team is ready to provide refresher training on both new and signature products and treatments, provide VIP and influencer treatments, manage social activations - including live content generation - and support customer events for both prospects and loyal patrons.

“The Skin Squad is your clinic and salon strategic partner for success” comments Katie Hughes-Dawkins, Head of Engagement and Relations. “The team offers a completely bespoke service – from troubleshooting brand challenges to amplify sales, to bringing extra social impact to promotions and events.”

She adds, “Skin Squad is an operational first. A trained mobile team that can quickly remove the headache of new product or team training, develop compelling social content, or scale up prospecting events with compelling itineraries and offers… all whilst safeguarding the time of skilled, busy therapists and medical professionals. We’re looking forward to supporting our partners with the prescriptive help we know they want”.