Soothe Expansion

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Soothe aims to help anyone relax, anytime and anywhere (click here for a full list of locations). Today, Soothe is excited to announce a number of important updates that set them up to expand further and deliver on their mission.

On-demand massage to over 60 cities worldwide

You can find Soothe massage services in more locations in the US, UK and Australia, with the company expanding to:

  • Manchester, United Kingdom
  • Gold Coast, Australia
  • Pittsburgh, PA, USA
  • Hartford and Coastal Connecticut, USA

We owe our tremendous growth to all of our clients who see the benefits of regular massage, and to our team of vetted and highly skilled therapists who are dedicated to providing a spa-quality experience.

The additional $31 million of capital allows Soothe to continue to pay the massage therapists in our network up to three times more than they make in a traditional spa, while innovating our technology to match more therapists with Soothe clients in their area. The funding will also support our efforts to hire more world-class talent.

This round follows another year of high growth for Soothe. On Valentine’s Day we had our busiest day ever and in 2017 we increased our net revenue by 80% and are on track to continue that growth trajectory.

We look forward to continuing to support therapists with a platform on which they can thrive, and providing clients with high quality on-demand massage that supports their health and well-being.

We also built out our efforts to provide comfort and safety to both our clients and professional massage therapists. After listening to their feedback, we introduced a new way to say thanks; clients using the Soothe app for iPhone and Android can now add a tip for their massage therapist right within the app.


Founder and CEO, Merlin Kauffman is moving from his role as CEO to continue to support Soothe as Executive Chairman of our board of directors. We are grateful to Merlin for his leadership and are looking forward to his support in this new role.

Simon Heyrick who has served as our CFO since July 2016, has taken over as CEO and is now responsible for the day-to-day operations of the company. Simon is a world-class entrepreneur who brings his deep experience as a successful executive and operator. Prior to joining Soothe, Simon was the CFO of MarketShare, an advanced marketing analytics company. During Simon’s time as CFO at Soothe he grew the business by 80% in 2017. Simon is a proven leader who will build upon this momentum with his unique background in growing companies and managing at scale.

Merlin Kauffman said,

As an experienced senior executive, Simon has earned a reputation for developing strategic solutions that have helped businesses grow. Seeing him in action for the past two years, I’m thrilled to welcome Simon as the new CEO of Soothe. As Soothe approaches 11,000 massage therapists, further international expansion, and a newly secured Series C round of financing, I'm confident that this is the moment to find a new CEO to lead us into the next stage of growth. Since Simon joined us in 2016 he has been an instrumental leader and I couldn’t be happier to see him become our CEO.

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