This week Schwarzkopf Professional held an intimate press launch event to celebrate the success of their newest colour launch, tbh – true beautiful honest.
Held in The Secret Garden in South Place Hotel, London, tbh – true beautiful honest ambassador, Tim Scott Wright brought the range to life with a model presentation and talked about why this range is so great, what it’s bringing to his salon and how it sits within his colour portfolio. Tim says:
Think of the tbh – true beautiful honest range like a lip gloss rather than a lipstick. It is a permanent colour range but sits on the hair like a semi-permanent. It’ll cover grey, yet it won’t hide your hair's natural highs and lows. tbh – true beautiful honest is the ‘bare minerals’ of the colour world, giving you a look that’s totally natural, think Victoria Beckham, Kate Moss, Julian Moore and Cate Blanchett.
The tbh – true beautiful honest colour range sits on its own in the Schwarzkopf Professional colour portfolio thanks to its 92% naturally derived ingredients. With three colour houses offering a range of different colours from natural to warm and cool. Tim portrayed these three colours on three models:
- Alana the brunette – The tbh – true beautiful honest colour was applied on damp hair to give the hair a real natural shine rather than a cosmetic shine.
- Hellena the blonde – The tbh – true beautiful honest blonde colour was applied at the roots and then pulled through damp hair down to the ends to give a muted, yet iridescent blonde that wasn’t too gold, ashy or beige.
- Sara the red – We darkened the roots to show this range still has a creativity element and it doesn’t always have to be totally natural. The look for today was a powdered, dishevelled red.
Tim explained to the press that it’s actually quite a skill to be able to create a hair colour that doesn’t look like it's been coloured or cosmetic, but thanks to tbh – true beautiful honest it’s now easier than ever to create these natural, unfiltered and lived in looks his clients are requesting more and more of. The tbh – true beautiful honest shade references are also based on the Schwarzkopf Professional existing numbering system, meaning all stylists from the juniors to more senior can use this range with ease. The event finished with a Q&A session with Tim Scott Wright and close-up photo opportunity with the models.