The Ritz-Carlton, Dubai will be supporting the Al Jalila Foundation in partnership with Brest Friends this breast cancer awareness month with the launch of #PINKtober in association with The Big Beauty Scoop.
Taking place at the JBR hotel throughout October, the month-long activities will raise funds and create awareness by shedding light on breast cancer. Guests can partake in a range of #PINKtober activities such as the high tea event in partnership with The Big Beauty Scoop and a beauty event by Al Jalila Foundation in partnership with Brest Friends, which will include partners such as Charlotte Tilbury, Dermalogica, Pastels Salon and Rituals Cosmetics. Activities feature the high tea and the afternoon tea at The Lobby Lounge, as well as the Rose Awakening Ritual which is a 75-minute treatment including rose foot bath, back exfoliation, massage and facial at the property’s spa.
The property’s GM, Jeroen Elmendorp said:
At The Ritz-Carlton, Dubai, we have built a tradition of extraordinary service over our 21 year legacy. This extends into our social and environmental program, Community Footprints, and inspires us to positively impact the lives of others. The first mission statement of The Ritz-Carlton Hotel Company, created in 1983, committed that Ritz-Carlton hotels would be ‘positive, supportive to members of their communities and sensitive to the environment’. These principles have guided us over the years, enabling us to make a meaningful difference in our local community. With this in mind, we are passionate and proud to be able to come together with The Big Beauty Scoop to shine a spotlight on this fundamental cause.
Commenting on the same, The Big Beauty Scoop’s founder, Vicki Ashlin said:
The Big Beauty Scoop Facebook forum prides itself on working with women to make them feel the best version of themselves. Breast cancer is a subject we feel passionate about, and we notice how many ladies it has affected in our community. The #PINKtober event gives us the chance to bring women together to create more awareness and raise funds.
Abdulkareem Al Olama, CEO of Al Jalila Foundation, said,
Breast cancer remains one of the most serious health challenges and we must support medical research to improve survival rates. Every year during October, we receive overwhelming support from the community to help raise awareness and funds for breast cancer treatment and research in the UAE. #PINKtober events have the power to bring communities together to champion charitable causes and we are proud of our partners’ extraordinary efforts and philanthropic spirit.