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The Colours of Italy

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ESLA Italy… the future of hair care.

Crafted exclusively in Italy, ESLA embodies creativity, quality, and meticulous attention to detail. With a rigorous, contemporary design, ESLA’s unique and distinctive style sets a new standard.

ESLA Italy Color products on display

ESLA introduces a thrilling range of colour products for salon professionals, capturing the essence of Italian living and design; merging iconic excellence, class and style, it heralds a new era in hair colour innovation. ESLA’s artistry not only delivers radiant, vibrant hues but also enhances hair health for long-lasting, luminous results. 

Experience the vibrant soul of Italy in every strand

A state-of-the-art blend of amino acids that hydrate, strengthen hair and protect colour. A delivery system using fermented mushroom technology to create GAG (Glycosaminoglycans) that interact with a vegan protein complex (pumpkin and rice) to protect hair during the colouring process, maintaining hair colour for longer for radiant, shiny hair.

ESLA Color: The Products

85 shades (3 natural series and 16 tonal series) and Developers in 5,10, 20, 30 and 40 vol. combine to give up to 100% grey coverage and up to five levels of lift, for radiant, lustrous, long-lasting results.

  • Permanent Hair Color (£7.95): High-performance permanent colour to achieve every colour result. Permanent colour with specific amino acids that hydrate, strengthen hair and protect colour, for long-lasting, vibrant results.
  • Color Developer (£7.95): Oxidant with a particularly creamy texture, working in synergy with ESLA Italy Permanent Hair Color, enhancing its colour effect, guaranteeing extraordinary radiance and optimal results. Available in 5 vol., 10 vol., 20 vol., 30 vol. and 40 vol.
  • Deco (£24.95): A bleaching powder with up to nine levels of lift, to create the ultimate, trendiest blonde techniques in the salon. When combined with ESLA Italy Color Developer it creates an extremely creamy mixture that is easy and quick to apply, suitable for both freehand use and techniques using support. Ideal for all lightening techniques.
ESLA Italy bleach and devloper
ELSA Italy hair colour

The Italian Factor

Made entirely in Italy, ESLA embodies its founding values: creativity, quality and attention to detail, with a rigorous and contemporary design that communicates its unique and distinctive style.

Consciously Designed

We choose a conscious formulation approach; this means that the selected active ingredients are always in high functional percentages and tested rigorously, as well as being selected through an attentive study of trends whilst maintaining the highest sustainability standards.

The basic ingredients are selected by evaluating their sustainability features: environmental and social impact (e.g. RSPO for palm derivatives), naturality (according to ISO guidelines) and biodegradability. All packaging solutions are made from recycled plastic and are 100% recyclable.

ESLA Italy by H.S.A.

H.S.A. is among the most prominent Italian haircare companies with more than 40 years of experience creating and producing exceptional products for international markets, both as a private label business, as well as producing five own brands, supplying professional and retail products to more than 90 countries. 

Discover more at eslabeauty.com.