The Digital Perm at Joseph Koniak

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The Digital Perm thermally reconditions the hair, so that the technician can create any hair texture - from loose, boho waves to retro style curls. Hair feels softer, smoother and looks shinier following the treatment.

This is the first breakthrough treatment for curling hair in decades and the latest technology from Japan is set to make 2012 the year of the curl. Unlike the old style perm, digital curls are most prominent when dry, which reduces the need for heat styling, and the curls produced using the digital process are larger and softer, which is more in keeping with current hair trends.

The treatment isn't just for poker straight hair. Those with coarse, frizz prone curls can turn to this treatment to smooth and relax their hair into more manageable waves. Results last for approximately three months.

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